Tag Archives: Value

How to build a customer value squad — and why

A small, cross-functional team copes best with volatile, uncertain, complex and ambiguous environments — in the operating room or in marketing. William Terdoslavich on January 10, 2023 Companies are organized by departments, each with its specific function, which work together…until they do not. When you hit that point, growth is harder to find. Noticing this, … Continue reading How to build a customer value squad — and why →

How CPGs can realize the value of first-party data with a CDP

Data Management

Consumer packaged goods brands can drive ongoing marketing ROI by harnessing the value of first-party data through a customer data platform. Jeremy Brugger on January 3, 2023 at 10:00 Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing … Continue reading How CPGs can realize the value of first-party data with a CDP →

5 tips to extract true value from your data

Data Management

How much data does your organization have that might be valuable enough to barter? Here are some tips for getting true value from your data. Theresa Kushner on December 22, 2022 “Data is an asset.” We hear that phrase in countless vendor presentations, conferences and advertisements. And for some companies, data is, indeed, an asset. … Continue reading 5 tips to extract true value from your data →

To Finish 2022 Strong Means Finding, Creating And Keeping Consumer Value

Consumer Experience

To Finish 2022 Strong Means Finding, Creating And Keeping Consumer Value by Ali Amarsy , Op-Ed Contributor, August 29, 2022 Value. This is the hot topic of the season — at conference main stages, in one-on-one conversations and even across phone screens. The news of the Federal Reserve’s actions to combat inflation reminded us of … Continue reading To Finish 2022 Strong Means Finding, Creating And Keeping Consumer Value →

Video Streamers This Summer Up 6% In Paid Spend, Media Advertising Value

Advertisement Industry

Video Streamers This Summer Up 6% In Paid Spend, Media Advertising Value by Wayne Friedman , August 19, 2022 Against a possible slowdown of streaming growth, video streaming platforms bought or placed through TV network promos slightly more in national TV advertising — up 6% to $343.2 million this summer, according to estimates from iSpot.tv. … Continue reading Video Streamers This Summer Up 6% In Paid Spend, Media Advertising Value →

Streamers’ National TV Marketing Up 27% In Ad Value, Apple TV+ Doubles Paid TV Spend

Streaming Services

Streamers’ National TV Marketing Up 27% In Ad Value, Apple TV+ Doubles Paid TV Spend by Wayne Friedman , May 23, 2022 Heading into the big summer entertainment period, major media companies continue to spend big on advertising for premium streaming services — as well as placing advertising for their services on their own TV … Continue reading Streamers’ National TV Marketing Up 27% In Ad Value, Apple TV+ Doubles Paid TV Spend →

Martech failure? 50% say loyalty programs don’t offer much value

Marketing Technology

Get an app: It’s 2022 and people have been irritated about physical loyalty cards for decades. Constantine von Hoffman on May 19, 2022 The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. Loyalty programs seem like the perfect channel for this. So why is there … Continue reading Martech failure? 50% say loyalty programs don’t offer much value →

How product analytics can unite marketing and product teams to boost customer lifetime value

Product Development

Uncover the most valuable metrics to understand customer engagement with mobile apps and other digital products. Chris Wood on May 19, 2022 Although digital channels are proliferating, calling marketers to step up efforts like content production and omnichannel orchestration, for some brands, more customer activity is being consolidated in one place – the mobile app, … Continue reading How product analytics can unite marketing and product teams to boost customer lifetime value →

Does a Twitter Professional Account add value for brands?

Twitter For Business

Promising access to advanced tools, Professional Accounts are available to all Twitter users. But should brands and marketers convert? Danny Goodwin on April 6, 2022 Twitter Professional Accounts are now available to any user who comes to Twitter to do business. Converting is free and businesses, brands, creators and publishers who make the switch will … Continue reading Does a Twitter Professional Account add value for brands? →

Is Nielsen’s prime time over? Purchase renews questions about products and long-term value

Product Management

Buyers must deal with accuracy problems in Nielsen’s primary product: TV ratings. Constantine von Hoffman on April 1, 2022 This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value. What happened. On Tuesday, Nielsen announced it was selling itself to a … Continue reading Is Nielsen’s prime time over? Purchase renews questions about products and long-term value →