Ranjan Kumar January 20, 2022 If you had to choose between meeting a colleague over Zoom, or over a latte at your favorite coffee shop, the probability is pretty high you’d choose the latter, assuming it was safe to do so. While Zoom meetings are quicker and easier to stack sequentially throughout the day, there … Continue reading Getting to the Point: How New Conversation Tech Can Interpret Interactions and Create Value
Tag Archives: Value
Getting to the Point: How New Conversation Tech Can Interpret Interactions and Create Value
Ranjan Kumar January 20, 2022 If you had to choose between meeting a colleague over Zoom, or over a latte at your favorite coffee shop, the probability is pretty high you’d choose the latter, assuming it was safe to do so. While Zoom meetings are quicker and easier to stack sequentially throughout the day, there … Continue reading Getting to the Point: How New Conversation Tech Can Interpret Interactions and Create Value
How to build trust and value privacy with a consent management platform
Right now, companies have an opportunity to embrace the new norm ushered in by the digital privacy transformation and give themselves a competitive edge. OneTrust PreferenceChoice on December 16, 2021 Regulations such as the GDPR and CCPA and frameworks such as IAB TCF have dramatically changed the digital privacy landscape — for the better. They … Continue reading How to build trust and value privacy with a consent management platform
How responsible marketing impacts customer retention and value
Implementing a responsible data infrastructure will better serve customers who want everything now. Chris Wood on November 23, 2021 “More and more brands from around the world are discussing responsible marketing and striving to embody it,” said Frank Brooks, Head of EMEA Marketing at marketing automation company dotdigital, at our recent MarTech conference. To build … Continue reading How responsible marketing impacts customer retention and value
Creating value when content and experience are data-driven
GeekHive’s Gene De Libero connects the dots between CX, consumable content and data that links it together. Chris Wood on November 22, 2021 “The only way to drive revenue and drive acquisition, conversion and retention is through remarkable customer experiences, so there’s got to be a commitment from the top,” said Gene De Libero, Chief … Continue reading Creating value when content and experience are data-driven
How to Optimize for Max SEO Value
Dave Sutton October 19, 2021 The goal of content optimization is to make your website’s content engaging and valuable for both your target audience and search engines. Website visitors should be guided by the content to a desired outcome—placing an order, downloading an ebook, subscribing to a newsletter, etc.—and search engines should be offered text … Continue reading How to Optimize for Max SEO Value
Value data privacy to build customer trust
More consumers want personalized experiences, but that does not mean they sacrifice trust. Corey Patterson on September 27, 2021 Privacy and consent are more important than ever in digital marketing since the advent of GDPR and CCPA, leading marketers at today’s biggest brands to change how they interact with customers. “You’ll see Apple is using … Continue reading Value data privacy to build customer trust
How to Calculate the Lifetime Value of a Customer
Justin Herring September 12, 2021 Attracting new customers is the most important marketing goal you can have. That’s what you’d think based on the way a lot of people approach marketing. But is that the correct approach? Is your time (and money) well spent if you focus on attracting new customers? Brace yourself, because the … Continue reading How to Calculate the Lifetime Value of a Customer
Value Is a Mystery…..
Dave Brock September 6, 2021 Our websites are filled with content about our ‘unique value propositions,” which inevitably turn out to be not that unique. We constantly declare our value in every conversation we have with customers, positioning it around the superiority of our products and services. We tend to declare value, without proof and … Continue reading Value Is a Mystery…..
How to Extract More Revenue Using a Value Ladder
Steven Imke August 13, 2021 A value ladder is simply a sequence of offers that increase in price and value. They are used to build trust and maximize the lifetime value of each customer. Allow me to share with you a concrete example of the value ladder concept. My son works at a tire store. … Continue reading How to Extract More Revenue Using a Value Ladder
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