Angela Hausman, PhD September 18, 2020 Image source CIO Businesses tend to think the more customers the better. And mostly that’s true. Certainly, I wouldn’t normally advocate throwing someone out of your retail business, but there are many cases where you don’t want to encourage customers to come into your store or virtual business in … Continue reading Customers You DON’T Want Based on Lifetime Value
Phil Forbes September 17, 2020 Many businesses leave finding the right packaging solution to the very last minute. And the reason is simple. To your business, your product and your image are most important. Branding, values, business unique selling points, all these are essential and obviously take priority. So necessities like packaging are left to … Continue reading Value Engineered Packaging: The Unsexiest Way to Lower Your Operational Expenses
How to find the best value for apps, tools and platforms in your martech stack. Recommendations for best products to stretch your marketing budget. Rodric Bradford on September 16, 2020 As marketers continue to face shrinking budgets, many are facing a new challenge—how to stretch a dollar on their martech stack. The COVID-related revenue slowdown … Continue reading How to find value for your martech stack
Ramon Nuez September 9, 2020 Michael Jordan writes, “I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game-winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” In 1978, 15-year-old Micheal … Continue reading 17 Personal Improvement Rules That Will Give You a Gargantuan Advantage to Achieve Things You Value
Ashley Poynter July 30, 2020 I was recently talking with a friend who heads up sales for a B2B company and she was lamenting the fact that her organization is not producing content. “I’d love to do more email marketing. I know it can be highly effective. But we don’t have content and we just … Continue reading Fintech Marketing Tips: If You’re Not Adding Value, Why Should I Buy?
Julien Rio July 26, 2020 Credit: Shutterstock Twitter has introduced a new feature that will allow users to tweet with voice messages. A single voice tweet will capture up to 140 seconds of audio, and a thread will be automatically arranged as you keep speaking. These tweets will be available in the user’s timeline alongside … Continue reading New Audio Feature from Twitter Shows the Value of Combining Voice and Digital
Manish Mistry July 16, 2020 A few years ago, a browser recommendation based on a person’s previous search history constituted AI. Today, we are able to harness deep learning, neural networking, speech recognition, natural language programming, cloud computing, big data, and more, to create complex, cognitive systems that not only analyze massive data sets and … Continue reading 7 Steps to Scaling Enterprise AI for Maximum Value
How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint Value by Laurie Sullivan @lauriesullivan, July 7, 2020 Putting a value on consumer data is an ongoing effort. What it’s worth to marketers may be different from its value to aggregators, publishers and government agencies like public health and law enforcement. The … Continue reading How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint Value
Jibran Qureshi — May 26, 2020 As a marketer, you might have asked yourself this question every time when launching a new marketing campaign: “What value will it add for the business?” Every new campaign for a marketeer brings with it uncertainty and risk, but knowing when and how to measure the results of their … Continue reading The Real Value of ROI for Marketing Campaigns
Wilbert Seele — March 23, 2020 Background On November 22nd, 2019, I gave the closing keynote at Scrum Deutschland, a talk called ‘The Four Things You Do To Prevent Value Delivery.’ In this keynote, I discussed the trends I found during my research at multiple organizations. For background, I’m often called into organizations to investigate … Continue reading The Third of Four Things You Do to Prevent Value Delivery
