Larisa Bedgood — October 23, 2019 Follow @www.twitter.com/V12Data Strategies to Increase Customer Lifetime Value Customer Lifetime Value (CLTV) is the total worth to a business of a customer over the whole period of their relationship. CLTV is an important metric, especially considering it costs less to keep existing customers than it does to acquire new … Continue reading Strategies to Increase Customer Lifetime Value
Terry Lammers — September 30, 2019 Having a professional business valuation can be eye-opening for both the buyer and the seller of a company. In some cases, a seller might have a magic number in mind of what the business is worth only to eat a big spoonful of humble pie when the true valuation … Continue reading Uncovering Your Company’s True Value With Normalized Financial Statements
Don Dalrymple — September 30, 2019 Follow @dondalrymple How many caller id calls have you ignored? How many emails simply go unanswered? We are all suffering from attention deficit and most people have to keep the noise out and focus just to survive and get what they think is important done. If you are not … Continue reading Be a Person of Great Value
Mia Jacobs — September 13, 2019 — September 13, 2019 To succeed as a subscription or recurring revenue enterprise, you need to adopt a customer-centered approach. Instead of focusing just on the acquisition of new business, you have to prioritize retaining and nurturing existing customers. This is because the digital transformation of business has greatly … Continue reading How to Calculate Customer Lifetime Value
Do your homework in order to maximize your time and ensure you connect with speakers, exhibitors and your network while you’re there. Gene De Libero on September 10, 2019 Over the past few years in my role as digital marketing evangelist for a customer experience management company, I have had the opportunity to attend dozens … Continue reading How to get the most value from any marketing conference
Liz Kislik — September 4, 2019 Follow @lizkislik — September 4, 2019 When an opinion piece that was skeptical about personality tests appeared in the New York Times recently, I knew I was going to have to write about it, and hoped it wouldn’t be too painful. I don’t like junk science. I accept the … Continue reading Why I Think Discredited Personality Assessments Have Value
Mia Jacobs — September 3, 2019 — September 3, 2019 In today’s customer-centered economy, focusing on short-term customers is an outdated business model. Instead, enterprises must nurture every customer relationship to increase retention and customer lifetime value (CLV). Customer lifetime value is the net profit acquired from a customer throughout a company’s relationship with them. … Continue reading Exploring the Importance of Customer Lifetime Value
Mason Pelt — August 10, 2019 Follow @masonpelt — August 10, 2019 Seeing engagement bait post in social media groups is common. “Add value not noise” posted in a startup group on Facebook, however, is noteworthy due to the Orwellian level of using the behavior you’re cautioning not to use, to condemn the behavior you’re … Continue reading Add Value, Not Noise
Roberta Camarena — July 31, 2019 — July 31, 2019 Instagram has proven to be a highly valuable platform when it comes to social media marketing. Its reach is incredible! In fact, this social media platform boasts 1 billion active monthly users, half of whom log on to the platform daily. It’s quite obvious, then, … Continue reading How to Make Instagram Videos That Add Value to Your Brand
Clement Kao — July 30, 2019 — July 30, 2019 In my previous article, I discussed why product metrics sometimes don’t deliver business value, and I discussed best practices for driving business value as a product manager through a flexible framework of product metrics. To recap, the framework has the following eight components: Determine the … Continue reading Stop Using the Wrong Product Metrics: Unlocking Business Value
