Tag Archives: ValueAdded

7 value-added assets to engage and upsell customers

Increase customer lifetime value by repurposing your demand generation content and maximizing your martech stack for upsells and cross-sells. Stephanie Miller on June 12, 2024   We know martech and demand generation strategies work best to engage prospects when brand recognition is present. So, why don’t we consistently use those strategies on existing customers with … Continue reading 7 value-added assets to engage and upsell customers

How Value-Added Resellers Can Use Competitive Analysis to Get Ahead

Nicole Bryan — July 10, 2018 Follow @sterlingpayment — July 10, 2018 With the payments industry growing every single day, Value-Added Resellers need to work even harder to stay ahead of their competition. Competitive analysis helps give resellers useful and valuable insights about how they are performing against others in the industry. Not only will … Continue reading How Value-Added Resellers Can Use Competitive Analysis to Get Ahead