Google Broadens Exact-Match Variations In AdWords by Laurie Sullivan, Staff Writer @lauriesullivan, March 20, 2017 Exact match no longer means the exact words in the exact order. Now it means the exact words for the exact meaning or variants of that exact meaning. At least for Google. So whether a consumer searches for “snow tires” … Continue reading Google Broadens Exact-Match Variations In AdWords
Tag Archives: Variations
Brands Produce More Variations For Fewer Campaigns
by Laurie Sullivan, Staff Writer @lauriesullivan, August 9, 2016 About 48% of views that a campaign will gain occur in its first week after it goes live, followed by 22% during the second week and 90% happening within the first month, according to a study on content released Tuesday. Click-through rates (CTRs) on mobile devices … Continue reading Brands Produce More Variations For Fewer Campaigns
Random Posts on
Improve Your Website by Enhancing the Signal to Noise Ratio
6 Post-Black Friday Tips for Merchants
Want Results? Reward Behavior
How to Create a Sense of Urgency in Digital Marketing
A Guide To Creating A Winning Content Marketing Playbook
The 5 Strategies You Need Now to Increase Post-COVID-19 Employee Loyalty
How Twitter bios can help you find your audience
Making the case for mobile site optimizations: Who doesn’t want an extra $13K?
How to Be Successful in Your First 90 Days at a Job
