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Report: Cost to drive store visits varies widely by category, mobile most efficient channel

It cost nearly $55 to drive one incremental retail customer, while each customer visit to convenience stores cost less than $2. Greg Sterling on May 18, 2018   Location intelligence provider Cuebiq has released its latest Footfall Attribution Benchmarks report. The report asserts that it costs just over $23 on average for retailers and others … Continue reading Report: Cost to drive store visits varies widely by category, mobile most efficient channel