You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to bid to value effectively on Amazon. Andrew Waber on October 11, 2019 It was 10 years ago, Jeff Bezos famously quipped that “advertising is the price you pay for having an unremarkable … Continue reading How advertising rates vary by category on Amazon
Looking to purchase local SEO services, but wondering about the value of different tiers of service? Columnist Jenny Foster breaks it down. Jenny Foster on March 22, 2016 at 12:00 pm A question I’m often asked in the world of marketing is, “Why do local SEO campaigns vary so greatly in cost?” I see three clear … Continue reading Why costs for local marketing campaigns vary
Claire BroadleySeptember 10, 2015 We’ve previously written about developing themes as part of a content strategy, but the topic of a blog post is not the only dimension. When planning out your blog with a writer, you should think about the structure of the blogs, and what kind of response you want from them. For … Continue reading From Pillar to Post: 7 Ways to Vary Your Blog
