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ABM has the potential to improve both marketing and sales operations. Corey Patterson on June 3, 2022 “What we have learned over the years in B2B — where we have higher average sales prices — is that we’re dealing with buying committees and multiple personas that are making [buying] decisions,” said Auseh Britt, VP of … Continue reading How ABM strategies can accelerate marketing and sales velocity
Learn what tools can help you meet new expectations and demands of your customers. Cynthia Ramsaran on November 8, 2021 Now is the perfect time for marketers to build on what we’ve collectively learned over the past 18 months and prepare for a comeback by embracing marketing agility. In this webinar, experts from Adobe … Continue reading Speed matters: 3 ways to win with marketing velocity in the new year
Diane H. Wong July 6, 2021 Creating a web application is challenging enough, but the make-or-break hurdle is gaining an audience for it. How does a startup with very little money draw in an inundated and skeptical audience to use its service? The shift from agile, responsive technology delivery to a marketing promotional machine can … Continue reading Marketing a Web Startup: How to Use Technology to Achieve Escape Velocity
Michel van der Meulen — October 19, 2019 In organizations in which agile transitions take place, the ancient English proverb Blood is thicker than water is frequently appropriate. It is decided to adopt agile working, there is talk of Scrum, self-organizing teams, Sprints, standing meetings, sticky notes on the wall, etc. etc. Everybody has to … Continue reading Using Velocity as a Management Instrument? Don’t Do It!
Chris Belknap — August 5, 2019 — August 5, 2019 In my role as an Agile coach and Scrum trainer, I get the chance to talk to a lot of Scrum Masters and teams. When I ask them about what their team is measuring, the most common answers I hear are velocity, story points, and … Continue reading Moving Beyond Velocity
Piyush Rahate — March 16, 2019 — March 16, 2019 There has been so much written about Velocity and its impact on teams yet it is one metric that eludes everyone and keeps cropping up whenever there is discussion around productivity. Is it really a metric of productivity? Let’s explore. What is productivity? As defined … Continue reading Velocity, the False Metric of Productivity
Joel WindelsOctober 27, 2015 This is the third and final part in a series on the changing trends in social data, and how three key areas must be considered whenever social technologies are used to derive insights. Part one: volume of data Part two: variety of data That social media has transformed the speed of … Continue reading Recognizing The Velocity Of Social Data
