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If you are a smaller vendor (less than $10M per year), Amazon is poised to implement a change to require a transition from a wholesale supplier to a marketplace seller. Melissa Burdick on July 2, 2019 Amazon always takes the long view. Though it’s hard to imagine Amazon’s domination of e-commerce changing any time soon, … Continue reading Moving from vendor to seller on Amazon? Here’s what you need to know
Randy Milanovic — May 23, 2019 Follow @kayak360 — May 23, 2019 I had a chance to speak with a group of my peers recently. Rather than talk with them about the latest search engine optimization trends or lead generation tactics, I asked them a very simple question: were they vendors to their clients, or … Continue reading Vendor or Partner: Which Do You Want to Have (or Be)?
Vendors that meet five key capability requirements will be eligible for RealCDP certification. Ginny Marvin on April 4, 2019 To help reduce confusion about what does and what doesn’t constitute a customer data platform (CDP) and help buyers better navigate the vendor selection process, the CDP Institute has launched a certification program. Why you should … Continue reading CDP Institute launches vendor certification program, tools to help CDP buyers
Christopher Moore — May 10, 2018 Follow @cjmoore — May 10, 2018 In today’s market, the speed at which goods are delivered to the consumer is important. Many customers are expecting fast and accurate delivery of their goods and many companies are now offering same-day delivery. This can be very lucrative as businesses who offer … Continue reading A Quick Way to Improve Vendor Turn Around Times
Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute Greg Sterling on April 6, 2018 BrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending trends among US small and medium-sized businesses (SMBs) that participate in co-op or MDF funding programs where … Continue reading SMB marketing survey finds only 3% use outside agency or vendor
John Lincoln — August 24, 2017 Follow @johnelincoln — August 24, 2017 Amazon is the undisputed king of the online marketplace. And it’s no surprise most sellers have taken notice. But when making the decision to sell on Amazon, vendors must do their homework to find out which of Amazon’s selling options is right for … Continue reading Is Amazon Vendor Express Right For You? (Answers)
Stephen Sheinbaum — April 1, 2017 — April 1, 2017 The bill for a critical slice of your inventory has once again been sitting on your desk for more than 30 days. The vendor has sent a reminder, and it included a hand-written note that you hadn’t received when you were late in the past: … Continue reading Staying on Top of Your Vendor Payments
How do you choose the right attribution modeling vendor? Columnist Alison Lohse offers six questions to help you attain transparency and navigate the tricky waters of attribution. Alison Lohse on December 22, 2016 Full disclosure: I am not a data scientist, yet below I’ll talk about modeling for marketing measurement. Disclosures are tricky. Facebook … Continue reading 6 questions to help you evaluate an attribution modeling vendor
Erin Costello — November 5, 2016 — November 5, 2016 Is it Time to Hire an Agency? Even the best of us DIYers all eventually run up against something that makes little sense for us to tackle on our own and we have to hire a professional to get the results we want. When I … Continue reading The 3-Step Guide to Hiring an Agency or Any 3rd Party Vendor
Errol AllenSeptember 24, 2015 It’s common for businesses to engage vendors to provide services to their customers. These vendors may interact with your customers by providing product delivery, performing tasks at your customers’ site or acting as a communications point. Their role is critical to your company’s success. Here are three reasons to create vendor … Continue reading 3 Reasons to Create Vendor Standards
