Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Tag Archives: Vendors

How martech vendors can navigate the slow death of net-new deals

The martech industry has reached saturation. Explore the challenges vendors face and strategies to adapt in an era of declining net-new deals. Gene De Libero on July 3, 2024   Based on my conversations across the marketing technology landscape, we’re at saturation. Net new deals are dwindling, with the market resembling a stagnating pond instead … Continue reading How martech vendors can navigate the slow death of net-new deals

Big players vs. niche specialists: Choosing your martech vendors

Robust enterprise support or personalized attention? Here are key factors to weigh when selecting the right martech vendor for your business. Steve Petersen on June 10, 2024   Selecting the right martech vendor sounds far easier than it actually is as a process and practice. There are many factors to consider, but that does not … Continue reading Big players vs. niche specialists: Choosing your martech vendors

B2B buyers see persistent problems with tech vendors

Buyers want vendors who know their industry, deliver on support, provide clear product and pricing info, and are open about fulfillment. Constantine von Hoffman on October 18, 2023  B2B buyers’ pain points when dealing with technology vendors have persisted — and in some cases, worsened — over the last year, according to Hero Digital’s annual … Continue reading B2B buyers see persistent problems with tech vendors

9 questions to ask marketing work management vendors during the demo

Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage. Pamela Parker on July 28, 2023 Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with … Continue reading 9 questions to ask marketing work management vendors during the demo

Channel99 will help marketers measure the performance of channels and vendors

A new company from the founder of Demandbase is seeking to meet the B2B attribution challenge, leading with a free mobile app. Kim Davis on November 30, 2022  Channel99 launches today with a free mobile app and the promise of a full platform offering in the New Year. It aims to provide technology that can … Continue reading Channel99 will help marketers measure the performance of channels and vendors