Is the market for martech saturated? Maybe, but there’s plenty of room to grow. Mike Pastore on July 19, 2024 Business is a little sluggish for a number of martech vendors. They will tell you so themselves (just keep reading). Put the blame on interest rates. Put the blame on the well of VC … Continue reading Where are martech vendors finding their revenue? Let’s take a look
Tag Archives: Vendors
How martech vendors can navigate the slow death of net-new deals
The martech industry has reached saturation. Explore the challenges vendors face and strategies to adapt in an era of declining net-new deals. Gene De Libero on July 3, 2024 Based on my conversations across the marketing technology landscape, we’re at saturation. Net new deals are dwindling, with the market resembling a stagnating pond instead … Continue reading How martech vendors can navigate the slow death of net-new deals
Big players vs. niche specialists: Choosing your martech vendors
Robust enterprise support or personalized attention? Here are key factors to weigh when selecting the right martech vendor for your business. Steve Petersen on June 10, 2024 Selecting the right martech vendor sounds far easier than it actually is as a process and practice. There are many factors to consider, but that does not … Continue reading Big players vs. niche specialists: Choosing your martech vendors
B2B buyers see persistent problems with tech vendors
Buyers want vendors who know their industry, deliver on support, provide clear product and pricing info, and are open about fulfillment. Constantine von Hoffman on October 18, 2023 B2B buyers’ pain points when dealing with technology vendors have persisted — and in some cases, worsened — over the last year, according to Hero Digital’s annual … Continue reading B2B buyers see persistent problems with tech vendors
Martech vendors need to engage year-round, not just at renewal time
Angie Judge of Dexibit lit a fire on LinkedIn when she said a SaaS vendor only contacted here once a year to secure a renewal. Kim Davis on August 25, 2023 “We just cancelled a SaaS product we’ve used for three years. Each year, we get the same email from them, a month out from … Continue reading Martech vendors need to engage year-round, not just at renewal time
9 questions to ask marketing work management vendors during the demo
Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage. Pamela Parker on July 28, 2023 Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with … Continue reading 9 questions to ask marketing work management vendors during the demo
12 questions to ask SEO platform vendors during the demo
When its demo time here are four things for stakeholders to keep in mind and a dozen questions to help you when talking to vendors. Pamela Parker on May 3, 2023 Search engine optimization (SEO) platforms are perhaps the most powerful strategy to drive traffic to your website. Once you have determined that enterprise SEO … Continue reading 12 questions to ask SEO platform vendors during the demo
37 questions to ask call analytics vendors during the demo
If a call analytics platform makes sense for your business, these questions will help make sure you get the right one,: Pamela Parker on January 26, 2023 at 9:57 It’s easy to see why call analytics platforms have become an essential martech tool. They let marketers collect, analyze and act upon the growing volume of … Continue reading 37 questions to ask call analytics vendors during the demo
20 questions to ask customer data platform vendors during the demo
You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs. Pamela Parker on January 20, 2023 When it comes time to purchase or upgrade a customer data platform (CDP) for your organization, the demo can be the best way to really … Continue reading 20 questions to ask customer data platform vendors during the demo
Channel99 will help marketers measure the performance of channels and vendors
A new company from the founder of Demandbase is seeking to meet the B2B attribution challenge, leading with a free mobile app. Kim Davis on November 30, 2022 Channel99 launches today with a free mobile app and the promise of a full platform offering in the New Year. It aims to provide technology that can … Continue reading Channel99 will help marketers measure the performance of channels and vendors