Tag Archives: Vendors

23 questions to ask identity resolution vendors during a demo

As the linchpin to a customer-centric strategy, identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences. Pamela Parker on January 6, 2022 An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply … Continue reading 23 questions to ask identity resolution vendors during a demo →

Real Story on MarTech: Sometimes the biggest vendors carry the biggest risks

Marketing Technology

But many smaller vendors are betting their lives on a single offering. Tony Byrne on July 15, 2021 at 11:54 am In 2019 when IBM suddenly let go of nearly all its martech portfolio, I joked that it reversed an ancient adage: while perhaps “no one ever got fired for recommending Big Blue,” it turns … Continue reading Real Story on MarTech: Sometimes the biggest vendors carry the biggest risks →

Finding value through negotiation with martech vendors

Negotiation Skills

Experienced leadership with hands on marketing operations experience matters. Rodric Bradford on November 18, 2020 Many marketing teams are preparing to negotiate software contracts that expire on Dec. 31, or are already in the middle of doing so, and this in a climate where marketers are looking for quick wins, and vendors are more eager … Continue reading Finding value through negotiation with martech vendors →

Frustration-Free Packaging: The Ultimate Guide for Amazon Sellers (and Vendors)

Amazon Utilization

Nicholas Godwin November 4, 2020 Amazon is shooting for net-zero emissions, and you can net some profit if you sell on Amazon. Hey, Amazon doesn’t even know me. But since you and I sell on there and you might benefit from this info, I thought it makes sense to share it. No strings attached. By … Continue reading Frustration-Free Packaging: The Ultimate Guide for Amazon Sellers (and Vendors) →

Vendors go all-in on professional services to speed digital transformation

Digital Transformation

For many sophisticated marketing technology platforms, it is nearly impossible to be a technology-only company. Amy Gesenhues on May 6, 2020 Recently, one of Acquia’s customers who had not previously worked with the digital experience platform’s professional services team reached out to set up a meeting. The customer was being approved for an FDA test … Continue reading Vendors go all-in on professional services to speed digital transformation →

Actionable Lead Generation Tactics for Management Software Vendors

Leads Generation

Judy Caroll — October 29, 2019 Follow @JudyCaroll1 The management software industry has become an overcrowded marketplace transforming it into a dog-eat-dog competition where everyone wants to have a bigger piece of the pie. Management software vendors surely do not run out of marketing ideas but the problem is these ideas/strategies seem to have a … Continue reading Actionable Lead Generation Tactics for Management Software Vendors →

The 10 Most Important Questions to Ask Call Tracking Vendors

Delivery Services

Owen Ray — October 1, 2018 Follow @invoca— October 1, 2018 As you try to nail down the best call tracking solution for your business, you’ll discover that there are platforms that can get you up-and-running with basic call tracking functionality, and there are more advanced solutions that provide features that marketers with big-time media … Continue reading The 10 Most Important Questions to Ask Call Tracking Vendors →

Don’t Skip These Questions When Talking to Martech Vendors

Marketing Trends

Wayne St. Amand — April 5, 2018 — April 5, 2018 Anemone123 / Pixabay Ask this: Is it possible to conduct short-term tests prior to installation? (If not, why not?) Here’s why: CMOs now have almost too much technology at their fingertips. It’s all designed to help their teams be more efficient and effective, but … Continue reading Don’t Skip These Questions When Talking to Martech Vendors →

11 Questions to Ask Media Monitoring & Measurement Vendors

Outsourcing

William Comcowich — June 29, 2017 Follow @GleanTeam — June 29, 2017 terimakasih0 / Pixabay The widespread popularity of social media has caused social media listening to become a must-have service for large and mid-sized companies. Public relations professionals use media monitoring to handle crises, manage corporate reputation, and evaluate the impact of their PR … Continue reading 11 Questions to Ask Media Monitoring & Measurement Vendors →