Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds by Laurie Sullivan @lauriesullivan, August 22, 2023 Eyeota, a Dun & Bradstreet, on Tuesday will release the results of a new campaign test as a part of its dual certification from independent data verification platform Neutronian, and IAB Tech Lab. The achievement of these certifications demonstrates the … Continue reading Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds
Microsoft Will Serve Only Verified Ads Beginning August 1 by Laurie Sullivan @lauriesullivan, June 6, 2023 Microsoft Advertising has an advertising verification requirement that it plans to enforce beginning August 1. The move follows the program’s announcement in June 2022. “We want our customers to have choice and control through transparency, so in addition to … Continue reading Microsoft Will Serve Only Verified Ads Beginning August 1
Twitter Blue verification was a complete disaster in exactly the ways everyone predicted Karissa Bell @karissabe Elon Musk’s plan to democratize Twitter verification lasted less than two days. Twitter has temporarily pulled new signups for Twitter Blue after the platform was overrun by verified trolls. The company told staffers subscriptions were on hold to … Continue reading Twitter stokes confusion as ‘verified’ drama continues
By Christopher Zara December 13, 2022 Twitter users who were verified under the old system that was in effect before Elon Musk took control of the company are discovering this week that they still have their blue badges, albeit with a slightly less enthusiastic description. “This account is a legacy verified account,” says a … Continue reading ‘May or may not be notable’: Verified Twitter users are ushered into legacy limbo
By Chris Morris November 10, 2022 People warned Elon Musk this was going to happen. The launch of Twitter’s $8 per month paid-for verification, said skeptics, would lead to a tsunami of spoof accounts—and it appears those concerns are coming true. Despite Musk’s claims that the pay system would “defeat the bots and trolls,” … Continue reading Fake ‘verified’ accounts explode across Twitter
