Find out how to transform your horizontal software into a vertical powerhouse with these targeted strategies. Eric Holmen on June 3, 2024 As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Here’s why you should … Continue reading 8 tips to adopt vertical marketing and drive SaaS growth
LinkedIn is testing a TikTok-like feed for vertical video The feature adds a dedicated “video” tab to the app. Karissa Bell Sat, Mar 30, 2024 NurPhoto via Getty Images LinkedIn is testing a new feed of TikTok-like vertical videos. The feature hasn’t been publicly announced but it’s been spotted by users in recent days … Continue reading LinkedIn is testing a TikTok-like feed for vertical video
By Talib Visram August 11, 2022 If all living organisms on Earth evolved from a single cell 3.5 billion years ago, it stands to reason that they’re a lot alike. And, scientists have noted that fungi are characteristically even closer to animals than plants—which helps Eben Bayer, cofounder and CEO of MyForest Foods, argue that fungi … Continue reading This new vertical farm is growing towering racks of mycelium for fungi-based bacon
Microsoft Advertising Rolling Out Vertical Automotive Ads For General Release by Laurie Sullivan , Staff Writer @lauriesullivan, August 2, 2022 Microsoft Advertising is poised to make its automotive ad unit, Automotive Ads, available to all advertisers globally, the company announced Tuesday. The rollout, which will happen during the next several weeks, follows pilots for similar verticals … Continue reading Microsoft Advertising Rolling Out Vertical ‘Auto Ads’ For General Release
Meenakshi Krishnan — June 22, 2018 Follow @iammeekrish — June 22, 2018 The dynamics of marketing need to change with the changing velocity of customers’ preferences. Customers are the lifeline of any business. Building stronger connections with potential customers are imperative to the success of any business today. One of the prime strategies that several … Continue reading Brands Can Speed Up Their Digital Tempo With Vertical Video Marketing
Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content strategy across a number of verticals and increase the touch points you have with consumers. Jim Yu on May 29, 2018 Whether spoken, typed or tapped, search queries are the medium through … Continue reading Search is more than Google: Mastering vertical search optimization
