Tag Archives: Video

Spotify is adding new markets to its music video test

October 15, 2024 Spotify is adding new markets to its music video test Users who discover a song and then watch the accompanying video on Spotify are 34% more likely on average to listen to the song again the following week. BY Jessica Bursztynsky Spotify is expanding its beta test of adding music videos to the … Continue reading Spotify is adding new markets to its music video test →

Adobe starts rolling out generative AI video tools in beta

Generative AI

Adobe starts rolling out generative AI video tools in beta Premiere Pro’s Generative Extend can stretch out shots. kris holt Mon, Oct 14, 2024 Adobe Adobe is joining several other players in the generative AI (GAI) space by rolling out its own model. The Firefly Video Model is powering a number of … Continue reading Adobe starts rolling out generative AI video tools in beta →

Meta announces genAI video tools for advertisers

Meta-Facebook

Meta announces generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns. Chris Wood on October 8, 2024 Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely … Continue reading Meta announces genAI video tools for advertisers →

QR code alternative introduces shoppable video ad tool

Video Advertisement

IRCODE combines app, advanced computer vision and an AI neural network to make out-of-home, video and TV ads scannable and shoppable. Chris Wood on September 24, 2024 This week, technology company IRCODE introduced an image-scanning platform aiming to replace QR codes in video ads. The company uses a patented technology called Exact Match that … Continue reading QR code alternative introduces shoppable video ad tool →

Evaluating 7 AI video generators while waiting for OpenAI’s Sora

AI Video Tools

Get ahead in AI video creation by exploring top tools on the market while OpenAI’s Sora remains under wraps. Greg Jarboe on August 26, 2024 I watched “OpenAI Sora’s first short film — ‘Air Head,’ created by shy kids,” when it debuted in March and assumed Sora would be publicly available in a few … Continue reading Evaluating 7 AI video generators while waiting for OpenAI’s Sora →

AI job displacement on the horizon for video game industry, report claims

Games Artificial Intelligence

July 24, 2024 AI job displacement on the horizon for video game industry, report claims A ‘Wired’ investigation reveals just how heavily video game developers have leaned into AI, while industry layoffs continue to rise. BY Henry Chandonnet AI image generation is getting better, so much better that it could potentially present an existential threat for … Continue reading AI job displacement on the horizon for video game industry, report claims →

Digital video ad spend sees 16% increase this year

Digital Advertisement

IAB report finds more money moving to digital video advertising even as measurement problems persist. Constantine von Hoffman on July 16, 2024 Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Digital video ad spending is expected to be more than … Continue reading Digital video ad spend sees 16% increase this year →

How to find and search YouTube video transcripts on your phone

YouTube Tools

June 29, 2024 How to find and search YouTube video transcripts on your phone Why wait for Google’s Gemini-YouTube integration? This useful tool lets you get YouTube video transcripts on any kind of phone. BY Chris Hoffman YouTube videos are an amazing source of knowledge. But they’re often long, and trying to find a specific shred … Continue reading How to find and search YouTube video transcripts on your phone →

LinkedIn expands video ads, AI tools for B2B marketers

LinkedIn Video Tools

Company says it’s a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features. Anu Adegbola on June 5, 2024 LinkedIn is rolling out new features to help B2B marketers build their brands and engage with its community of 1 billion professionals. Dig deeper: How to personalize your brand … Continue reading LinkedIn expands video ads, AI tools for B2B marketers →

Microsoft adds video and CTV ads (including Netflix inventory) to Advertising Editor

CTV Advertisement

Company will start supporting video and connected TV ads in its Advertising Editor, including Netflix inventory across 10 countries. Anu Adegbola on June 4, 2024 Microsoft is expanding its advertising toolkit, now supporting Video and Connected TV (CTV) ads in its Advertising Editor. They are also including Netflix in its CTV network across 10 … Continue reading Microsoft adds video and CTV ads (including Netflix inventory) to Advertising Editor →