Get ahead in AI video creation by exploring top tools on the market while OpenAI’s Sora remains under wraps. Greg Jarboe on August 26, 2024 I watched “OpenAI Sora’s first short film — ‘Air Head,’ created by shy kids,” when it debuted in March and assumed Sora would be publicly available in a few … Continue reading Evaluating 7 AI video generators while waiting for OpenAI’s Sora
July 24, 2024 AI job displacement on the horizon for video game industry, report claims A ‘Wired’ investigation reveals just how heavily video game developers have leaned into AI, while industry layoffs continue to rise. BY Henry Chandonnet AI image generation is getting better, so much better that it could potentially present an existential threat for … Continue reading AI job displacement on the horizon for video game industry, report claims
IAB report finds more money moving to digital video advertising even as measurement problems persist. Constantine von Hoffman on July 16, 2024 Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Digital video ad spending is expected to be more than … Continue reading Digital video ad spend sees 16% increase this year
June 29, 2024 How to find and search YouTube video transcripts on your phone Why wait for Google’s Gemini-YouTube integration? This useful tool lets you get YouTube video transcripts on any kind of phone. BY Chris Hoffman YouTube videos are an amazing source of knowledge. But they’re often long, and trying to find a specific shred … Continue reading How to find and search YouTube video transcripts on your phone
Company says it’s a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features. Anu Adegbola on June 5, 2024 LinkedIn is rolling out new features to help B2B marketers build their brands and engage with its community of 1 billion professionals. Dig deeper: How to personalize your brand … Continue reading LinkedIn expands video ads, AI tools for B2B marketers
Company will start supporting video and connected TV ads in its Advertising Editor, including Netflix inventory across 10 countries. Anu Adegbola on June 4, 2024 Microsoft is expanding its advertising toolkit, now supporting Video and Connected TV (CTV) ads in its Advertising Editor. They are also including Netflix in its CTV network across 10 … Continue reading Microsoft adds video and CTV ads (including Netflix inventory) to Advertising Editor
TikTok eyes 60-minute video uploads, drawing ‘mini YouTube’ criticism Charlotte Colombo Freelance Journalist It’s official. TikTok is going longform. The application, which is facing a potential ban in the U.S., confirmed to TechCrunch on May 16 that it was testing the ability for users to upload 60-minute videos. Purportedly, this feature is available to … Continue reading TikTok eyes 60-minute video uploads, drawing ‘mini YouTube’ criticism
Here’s the data and developments fueling advertisers’ growing interest in CTV and digital video. Chris Wood on May 16, 2024 Video ad spend is expected to rise 16% year-over-year in 2024. Brands are interested because of the deep penetration that CTV and digital video have with U.S. households. Streaming services and other publishers are … Continue reading 3 reasons why digital video and CTV are booming in 2024
Google Gen AI Video Model Creates Creators by Laurie Sullivan , Staff Writer @lauriesullivan, May 14, 2024 Veo, Google’s generative AI video creation tool announced at I/O on Tuesday, can produce high-quality 1080p resolution video from the inputting of text, image, and video prompts. The tool has an advanced understanding of natural language to enable the … Continue reading Google Gen AI Video Model Creates Creators
This week, top publishers and adtech companies provided a glimpse of the future of advertising and viewing experiences for connected consumers. Chris Wood on May 2, 2024 With digital video poised to overtake linear ad spend for the first time, there was a celebratory feel to this year’s IAB NewFronts week of events. “I … Continue reading IAB NewFronts rings in the age of digital video dominance
