Tag Archives: Video

Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2

Video Advertisement

Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2 by Karlene Lukovitz  @KLmarketdaily, August 23, 2023 The sports, family/parenting and pets categories showed the greatest growth in programmatic video advertising ad spend amid a mixed second quarter this year, according to data from the PubMatic advertising platform. “Similar to the retail industry, some … Continue reading Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2 →

Video Continues To Drive Programmatic Spending Growth

Programmatic

Video Continues To Drive Programmatic Spending Growth by Ray Schultz , August 17, 2023 Video will continue to dominate programmatic display ad spending going forward, according to a statistical summary on the state of programmatic released Thursday by Insider Intelligence/eMarketer. In 2023, video spend will total $74.47 billion, versus $59.49 billion for other programmatic digital … Continue reading Video Continues To Drive Programmatic Spending Growth →

New Shoppable Video Ads Expand Local Retailer Buying Options

Video Advertisement

New Shoppable Video Ads Expand Local Retailer Buying Options by Karlene Lukovitz  @KLmarketdaily, August 18, 2023 Through a new partnership, video ad-tech company VDX.tv is offering shoppable video ad units that include product specs, prices updated in real time and availability info across multiple, region-specific retailers.  VDX.tv has integrated capabilities from digital commerce tech company … Continue reading New Shoppable Video Ads Expand Local Retailer Buying Options →

GroupM, IRIS.TV Partner To Target CTV, Online Video Ads

CTV Advertisement

GroupM, IRIS.TV Partner To Target CTV, Online Video Ads by Karlene Lukovitz  @KLmarketdaily, August 3, 2023 GroupM, WPP’s media buying unit, and content data platform IRIS.TV have partnered to use the IRIS_ID as the primary method for accessing video-level data enriched by contextual and brand-suitability data partners. The IRIS_ID is a universal content identifier that … Continue reading GroupM, IRIS.TV Partner To Target CTV, Online Video Ads →

Consumers Want More Personalized, Interactive Video From Brands, Study Finds

Consumer Experience

Consumers Want More Personalized, Interactive Video From Brands, Study Finds by Wayne Friedman , July 6, 2023 Consumers want more video from brands, of all types, in all their messaging — especially personalized video. Over 80% want more video from brands, but 70%  rarely or never get it — this from a survey of 2,009 … Continue reading Consumers Want More Personalized, Interactive Video From Brands, Study Finds →

Liquid Death’s bonkers new video contains a secret message for every brand

Branding Lessons

  By Jeff Beer July 01, 2023 “I’ll do everything in my power to destroy your company. This disgusting company will drag you straight to hell. Fuck Satan. Fuck whoever started this shit. You’ll get what’s coming. This is a promise.” Typically, if a brand receives a public comment like this they either a) delete … Continue reading Liquid Death’s bonkers new video contains a secret message for every brand →

Streaming Video Users Renew Privacy Battle With Google

Streaming Services

Streaming Video Users Renew Privacy Battle With Google by Wendy Davis  @wendyndavis, May 19, 2023 Streaming video users from New York and Minnesota will ask a federal appellate court to revive a lawsuit alleging that Google violated state privacy laws by retaining data about streaming video rentals, according to court papers filed Thursday. The video … Continue reading Streaming Video Users Renew Privacy Battle With Google →

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