Twitter embraces TikTok-style ‘immersive’ video The company is also adding video recommendations to its Explore section. K. Bell @karissabe Twitter Videos on Twitter will now look a lot more like TikTok. The company announced that it’s switching to a full-screen “immersive” video player for watching clips. It’s also borrowing the now-familiar “swipe up” … Continue reading Twitter embraces TikTok-style ‘immersive’ video
Uncovering video opportunities to increase traffic, boost engagement, improve conversions and produce more helpful content. Internet Marketing Ninjas on August 31, 2022 When we talk about creating a video strategy, people usually see it as getting found on YouTube. And for good reason – billions of users access the platform every single month. And … Continue reading How video SEO can boost your overall digital marketing strategy
Video Streamers This Summer Up 6% In Paid Spend, Media Advertising Value by Wayne Friedman , August 19, 2022 Against a possible slowdown of streaming growth, video streaming platforms bought or placed through TV network promos slightly more in national TV advertising — up 6% to $343.2 million this summer, according to estimates from iSpot.tv. … Continue reading Video Streamers This Summer Up 6% In Paid Spend, Media Advertising Value
How Artificial Intelligence is Regulating Live Video Streams Suvigya Saxena / 18 Jul 2022 It’s possible that you may have already come across Artificial Intelligence (AI) at some point in your life without even realizing it. For example, Facebook, Twitter, and Google all use AI to ensure that users have a seamless experience on … Continue reading How Artificial Intelligence is Regulating Live Video Streams
By Jared Newman July 18, 2022 Amazon’s Prime Video app is about to look a lot different. An update this week will overhaul the entire interface on TVs, with a new sidebar for navigation, a grid-based live channel guide, and a bigger emphasis on Amazon’s burgeoning sports catalog. It also more clearly … Continue reading How Amazon redesigned Prime Video for a new streaming world
Google Ads Creative Studio Launches With Custom Video And Display Ads by Laurie Sullivan @lauriesullivan, July 14, 2022 Google released Ads Creative Studio on Thursday after announcing it last year. The platform, which PepsiCo and General Motors South America tested early on, is now globally available with more features to help teams collaborate, and create and … Continue reading Google Ads Creative Studio Launches With Custom Video And Display Ads
Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign by Laurie Sullivan @lauriesullivan, July 13, 2022 Lotame will release data on Wednesday detailing a video campaign with Banana Boat that tests the performance and the scale of programmatic audience targeting with and without third-party cookies. “The concept of cookieless is new, and … Continue reading Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign
Equativ Makes ‘Strategic’ Investment In Video Personalization by Laurie Sullivan @lauriesullivan, July 7, 2022 Equativ, an independent ad monetization platform, Thursday announces a strategic investment in Nowtilus, a Germany-based video personalization company helping broadcasters and publishers transition to digital streaming. The move is the latest in a series of acquisitions and partnerships accelerating the company’s … Continue reading Equativ Makes ‘Strategic’ Investment In Video Personalization
Participants gave native video ads a 59% favorable rating, compared to 50% for social. Chris Wood on June 30, 2022 Native video ads have a greater impact than video ads on social and video platforms, a new study from Kantar reported. The Multichannel Brand Impact study measured video ad effectiveness for brand goals in native … Continue reading Native video tops social media in brand awareness study
10 Ways Video Content Marketing Can Increase Your Website Traffic Harsh Dutta / 18 May 2022 Using videos to drive more visitors to your website is a smart move. Such is the popularity of videos, that big and small companies are investing thousands of dollars in video content creation. Keeping people on your site … Continue reading 10 Ways Video Content Marketing Can Increase Your Website Traffic
