The power of video advertising is proven but engagement metrics are complex and differ from platform to platform. Here’s our guide. Akshat Biyani on May 18, 2022 Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. is up 50.8% compared to last … Continue reading Why we care about video advertising
Tag Archives: Video
Instagram Video Marketing Strategy: Tips for Creating Engaging Videos
Instagram Video Marketing Strategy: Tips for Creating Engaging Videos Komal Kokate / 20 Apr 2022 Instagram is the place where most of us nowadays spend our time, especially the youth. It has become a suitable place for everyone to watch every content related to entertainment, business, promotion, reviews about various products, etc. Therefore, it … Continue reading Instagram Video Marketing Strategy: Tips for Creating Engaging Videos
How video creative platform Phyron uses AI to sell cars
New Toronto office brings automated videos to North American dealerships and manufacturers. Chris Wood on April 28, 2022 This week, video creative automation platform Phyron expanded into the North American market with the opening of a new Toronto office. Since starting in 2019, the Sweden-based company has helped produce digital videos for over 1,000 car … Continue reading How video creative platform Phyron uses AI to sell cars
‘You will not be allowed to fail twice’: Leaked video from Better.com meeting underscores botched layoffs
By Clint Rainey April 07, 2022 Leaked video from a second meeting that Better.com held minutes after the now-infamous Zoom call in December, when it terminated 900 employees, provides stunning new insight into the level of mismanagement that went into perhaps the most bungled corporate downsizing in recent memory. Before the holidays, footage of … Continue reading ‘You will not be allowed to fail twice’: Leaked video from Better.com meeting underscores botched layoffs
Digital audio and video ad spending increased more than 50% last year
Final numbers from 2021 show digital channels are up despite measurement challenges and regulations. Chris Wood on April 12, 2022 Digital audio and video spending both increased by more than 50% last year. Social media advertising and search revenue also saw substantial increases, according to full findings from last year’s digital spend released by the … Continue reading Digital audio and video ad spending increased more than 50% last year
IAB Tech Lab ad format updates include digital video and CTV
The update accounts for higher resolution, wider screens and new interactivity in the evolving ad landscape. Chris Wood on March 31, 2022 Today, IAB Tech Lab announced updates to its ad format guidelines that include digital video and connected TV (CTV). The aim is to minimize fragmentation in the ad ecosystem due to a proliferation … Continue reading IAB Tech Lab ad format updates include digital video and CTV
Amazon suspends shipments and Prime Video access in Russia
Amazon stops accepting new AWS customers in Russia and Belarus The company made the policy change over the weekend. I. Bonifacic @igorbonifacic March 8th, 2022 Reuters Staff / Reuters Another important internet player is changing its relationship with Russia due to the country’s invasion of Ukraine. Over the weekend, Amazon quietly stopped accepting new Amazon … Continue reading Amazon suspends shipments and Prime Video access in Russia
Video Ad Buying Should Be Customer-First, Not Channel-First
Video Ad Buying Should Be Customer-First, Not Channel-First by Dave Morgan , Featured Contributor, March 17, 2022 The following was previously published in an earlier edition of Media Insider. The purpose of advertising is to create customers, either immediately or in the future. And how, where and when advertising is bought matters a lot to … Continue reading Video Ad Buying Should Be Customer-First, Not Channel-First
Video Collaboration, Baidu Global And Microsoft’s Xandr Get Together
Video Collaboration, Baidu Global And Microsoft’s Xandr Get Together by Laurie Sullivan , Staff Writer @lauriesullivan, (March 11, 2022) Baidu Global Business Unit on Thursday announced MediaGo, its artificial intelligence integrated marketing platform, will collaborate with Xandr, a data-enabled technology ad platform. The business now operates independently under the name DO Global. It is responsible for … Continue reading Video Collaboration, Baidu Global And Microsoft’s Xandr Get Together
Video ad platform SpringServe partners with SXSW
The collaboration aims at boosting the ad experience for SXSW online and CTV content. Chris Wood on March 2, 2022 Ad serving platform SpringServe has entered into a partnership with SXSW to provide improved ad experience on SXSW TV apps and online. Since the onset of the pandemic, remote attendees have been engaging with the … Continue reading Video ad platform SpringServe partners with SXSW