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Roman Kniahynyckyj — July 20, 2017 Follow @kniahynyckyj — July 20, 2017 Written words with images may be powerful tools in your inbound marketing arsenal, but you can amp up your inbound power even more if those images happen to move. Yes, we’re talking about video, one of the most effective yet commonly overlooked marketing … Continue reading Stop Overlooking Videos as a Top Marketing Tool
Ana Gotter — July 19, 2017 — July 19, 2017 Launching your social media video campaign feels exhausting and time consuming, but it’s not the most difficult part of the process. Instead, being able to continue to create enough high-quality, interesting videos is the toughest challenge most businesses will face. Whether you’re using YouTube or … Continue reading How to Generate Ideas for Unique Social Media Videos
Jefri Yonata — July 13, 2017 — July 13, 2017 Explainer videos are a tremendous tool for commercial websites to use to present their businesses better. They are also widely popular as advertisements across the Internet. However, there is only so much growth that a company can gain using their website. They need to expand … Continue reading Should You Use Explainer Videos for Facebook Ads?
Susan Friesen — July 5, 2017 Follow @eVisionMedia — July 5, 2017 Why Incorporating Video on Your Twitter Account is Good For Social Marketing Last month I shared several articles and video eTips on the use of video marketing for your business, especially in the realm of social media marketing. But an often overlooked video … Continue reading How to Use Twitter Social Videos to Boost Your Business Visibility
Jefri Yonata — July 6, 2017 — July 6, 2017 Fotocitizen / Pixabay Background music plays an irreplaceable role in any video including your marketing video. It can amplify the message as well as shape the overall nuance and emotion throughout the video. It’s no simple business to pick the right track for your video, … Continue reading A Guide to Choosing the Right Music for Your Explainer Videos
Susan Friesen — June 30, 2017 Follow @eVisionMedia — June 30, 2017 Atarythm / Pixabay Beyond Engagement: How interactive video marketing brings another dimension to the user experience We’ve been talking about video marketing a lot lately. It’s important and increasingly so. What you make, where the user views the video, the story you tell, … Continue reading Do Your Users Interact With Your Videos?
Ahead of the fall shopping season, Facebook makes its product showcase ads more of a showpiece. Tim Peterson on June 27, 2017 Summer may have just started, but Facebook is already giving advertisers a head start on their fall shopping campaigns. Already a showcase for brands’ product catalogs, Facebook is making its shopper-retargeting Dynamic … Continue reading Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns
Ana Gotter — June 23, 2017 — June 23, 2017 One of the things that video does best is conveying emotion quickly and powerfully. You can see the expressions on someone’s face, hear their tone of voice, and feel more of a personal connection because of it. Adding emotion in social media videos strengthens them … Continue reading How to Add More Emotion to Your Social Media Videos
Shift In Consumer Trust: Influencer Videos Drive Purchases, Study Finds by Laurie Sullivan @lauriesullivan, June 22, 2017 Some 90% of social media users are influenced to make a purchase after seeing a relevant video, with 33% of those participating in the survey admitting that social media influencers are their most trusted sources for shopping. In … Continue reading Shift In Consumer Trust: Influencer Videos Drive Purchases, Study Finds
Jefri Yonata — June 15, 2017 — June 15, 2017 geralt / Pixabay You made an explainer video for your company, and you are incredibly happy with the final result. Now what? For an explainer video to be actually beneficial for your company, the process can be long. An explainer video is a great tool … Continue reading Insider Tips for Growth Hacking Explainer Videos
