Tag Archives: Videos

TikTok launches new suite of ad tools, including shopping videos, catalog listings, and live shopping

By Danica Lo   August 17, 2022   TikTok announced today the launch of video shopping ads, catalog listing ads, and live shopping ads—a trio of moves that show the platform is doubling down on its personalized, algorithm-driven commerce offerings. The ad-driven experience expands on TikTok’s debut last year of a suite of commerce tools … Continue reading TikTok launches new suite of ad tools, including shopping videos, catalog listings, and live shopping

Instagram Video Marketing Strategy: Tips for Creating Engaging Videos

Instagram Video Marketing Strategy: Tips for Creating Engaging Videos Komal Kokate / 20 Apr 2022   Instagram is the place where most of us nowadays spend our time, especially the youth. It has become a suitable place for everyone to watch every content related to entertainment, business, promotion, reviews about various products, etc. Therefore, it … Continue reading Instagram Video Marketing Strategy: Tips for Creating Engaging Videos

InMobi Shoppable Videos Launch With Avocados From Mexico, HP, Tinuiti

InMobi Shoppable Videos Launch With Avocados From Mexico, HP, Tinuiti by Laurie Sullivan  @lauriesullivan, (March 29, 2022) InMobi unveiled an interactive video offering to help consumers discover products, and assist brands that want to monetize the media on their website. Launched Tuesday at Shoptalk, InMobi Commerce supports retailers and ecommerce companies through the launch of … Continue reading InMobi Shoppable Videos Launch With Avocados From Mexico, HP, Tinuiti

YouTube reportedly offers podcasters up to $300,000 to create videos

Amazon buys rights to popular true-crime podcast ‘My Favorite Murder’ Amazon will have a one-week exclusive for new episodes. J. Fingas @jonfingas January 25th, 2022 Matt Winkelmeyer/Getty Images for Entertainment Weekly Amazon is once again racing to buy the rights to major podcasts and the networks that share them. According to Bloomberg, Amazon is buying … Continue reading YouTube reportedly offers podcasters up to $300,000 to create videos

YouTube Releases 2022 Roadmap For New Products, Including Shoppable Videos And NFTs

YouTube 2022 Product Roadmap: Shoppable Video, NFTs by Laurie Sullivan  @lauriesullivan, February 11, 2022 YouTube Chief Product Officer Neal Mohan on Thursday laid out the company’s 2022 roadmap to enhance the site’s shopping experiences and interactivity between brands, creators and those who visit their content. The company will release five tools that allow creators, brands … Continue reading YouTube Releases 2022 Roadmap For New Products, Including Shoppable Videos And NFTs

Why Captioned Videos Rule

Why Captioned Videos Rule by Aaron Paquette , Columnist, December 3, 2021  The following was previously published in an earlier edition of Marketing Insider. For decades, Americans mostly rejected movies with subtitles or captions. But today, they overwhelmingly embrace captioned videos, especially on TikTok. For reasons including content density and accessibility, as well as consumer … Continue reading Why Captioned Videos Rule