Dana Kachan August 11, 2020 For those who’re seeking how to gain customer loyalty, make a business stand out in the digital space, and build a powerful brand regardless of a recession. Here I’m sharing just a few helpful tips and ideas on how animated marketing videos can help do it. Businesses all over the … Continue reading Animated Videos: The Business Trend You Shouldn’t Miss in the New Normal
Dana Kachan June 18, 2020 “People do not buy goods and services. They buy relations, stories and magic.” – Seth Godin The society has already had everything to satisfy its basic needs. The global markets are crowded with similar products. We don’t need more stuff, we need more humanity, creativity, and magic in our lives. … Continue reading The Sales & Marketing Power of Animated Explainer Videos for Business
Drew Gula — June 9, 2020 We’ve all heard that the average human attention span is less than 20 seconds, and perhaps as short as 8 seconds. (Yes, that is even less than a goldfish’s 9-second attention span.) For most people, that’s a funny, if embarrassing, number. But for marketing teams, that statistic is the … Continue reading 5 Reasons Why Your Company Needs Explainer Videos
Beth Worthy — May 7, 2020 Creating great videos is not just a matter of having the right tools but executing the production flawlessly. A great video can be ruined by poor audio. On the same note, a video that does not deliver the intended message to the audience would be a failure, no matter … Continue reading 5 Strategic Tips for Creating Videos for Your Brand
Victor Blasco — April 30, 2020 These days, businesses can’t afford to neglect their Facebook and Instagram presence. However, while being there is a good first step, part of your success is measured by how active you are and, above all, how engaging your content is. Luckily, both platforms provide a handful of resources to … Continue reading 7 Useful Tips to Optimize Your Facebook and Instagram Live Videos
Kais Khadhraoui — April 20, 2020 Search for the term “unboxing” on YouTube and you’ll discover almost 80 million results. Filter your search results for “This Year”, and you’ll see over 50 million of those results are for the past year alone. Unboxing videos have taken the video and marketing world by storm. Knowing unboxing … Continue reading 8 Best Practices for Unboxing Videos
Playable Offers Shutterstock Videos For Email Campaigns by Ray Schultz , February 21, 2020 Playable, a specialist in video email marketing, has formed an API integration with Shutterstock Inc. to make millions of royalty-free stock videos available for use in email campaigns. The arrangement will help brands “improve the engagement and impact of those campaigns … Continue reading Playable Offers Shutterstock Videos For Email Campaigns
Ana Gotter — February 20, 2020 Have you seen an incredible video on YouTube and rushed to follow the channel, but after watching maybe ten or so videos realized you were getting bored of what felt like the same content being delivered in the exact same ways? This goes for all social platforms. Viewers automatically … Continue reading The Exhaustive List of Social Media Videos You Need
Ana Gotter — January 7, 2020 The verdict is out: shorter video on social typically performs better. While there’s definitely a place for long-form content on social media, the standard rule of thumb is that shorter videos (a minute or under, if not thirty seconds or less) will be most impactful and achieve the highest … Continue reading Brand Video Breakdown: How Oreo Uses Bursts of Short Social Videos To Keep Their Audience Engaged
Ana Gotter — December 6, 2019 Follow @ana_gotter When you’re creating video content for social media, there are a ton of decisions to make. Which platform (or platforms) do you want to create the video for, and what audience are you targeting, and are you going to optimize it for search and accessibility? What style … Continue reading How Long Should Videos Be: The Ideal Social Video Length for Every Platform
