by Paul Jacobson May 26, 2016 Follow @pauljacobsonMay 26, 2016 Publishers under fire Ad optimization is a process involving a number of factors that publishers need to pay careful attention to. One of the key challenges facing the display advertising industry is the dual threat of banner blindness and low viewability. These are distinct, although … Continue reading Banner Blindness, Viewability, Ad Blockers and Other Ad Optimization Tricks
by Cory Treffiletti, Featured Contributor, (February 03, 2016) Viewability is fast becoming the standard for online advertising, but the implications for its full acceptance still need to be discussed. While there is a lot of good that comes from this change, we should be aware of the challenges that come as well, at least so … Continue reading The Impact Of Viewability On Creative Advertising
by Mimoza Naumovska November 9, 2015 Follow @BonadzaNovember 9, 2015 The current display landscape deals with several issues. Among ad fraud and ad blocking, ad viewability now seems more relevant than ever. As key players are focused on finding solutions for the viewability issue, standards and guidelines were developed with the hope to solve at … Continue reading Viewability: Facts vs. Fiction
Vitaly PecherskiyOctober 22, 2015 Viewability is a hot topic in ad tech. And with good reason—studies have shown that just half of all ads online are actually seen. This is, understandably, a big concern for marketers who are paying for ads that may never even get the chance to reach consumers. While I strongly believe … Continue reading Why Viewability Is Irrelevant In Native Advertising
Why are so many advertisers still relying on click-through rate as the primary performance metric for their display campaigns? Columnist Roger Williams discusses the factors hindering the industry’s shift towards viewability. Roger Williams on September 18, 2015 “Viewability” is the buzzword du jour in the ad tech world, yet only a small number of advertisers … Continue reading Debunking The CTR To Find Truth In Viewability
Bryan BolanJune 20, 2015 Google recently conducted a study to better understand video ad viewability. Yes the study is based on online video advertising but there’s not much difference when it comes to corporate video production and it’s viewability on your website. Your videos need to be easily accessible. Unfortunately I see far too many … Continue reading 5 Tips for Better Corporate Video Viewability
Harmon LyonsMay 29, 2015 Viewability has been a hot topic for good reason; advertisers are keen to use the metric as a currency in all their media buys. However an ad, no matter how creative or catchy, cannot sway consumers if consumers have no chance to see it. Consider this, recent Integral Ad Science research … Continue reading Three Viewability Misconceptions Every Media Buyer and Publisher Should Know
75 percent of viewers need at least 3 seconds to recognize the brand or product being advertised. Ginny Marvin on May 21, 2015 A recent survey shows that just 25 percent of people were able to identify the brand or product being advertised in online video ads within the first one to two seconds, which is the … Continue reading Survey: Video Ad “Viewability” Doesn’t Ensure Brand Or Product Recognition
Google research finds only 53 percent of PC video advertising is viewable. Greg Sterling on May 11, 2015 Last December Google released research that showed 56 percent of online display ads weren’t ever seen. This startling finding was generally consistent with older studies (e.g., comScore) that showed a large percentage of online ads were not being seen. Advertisers were still … Continue reading Mobile Video Ad “Viewability” Beats Desktop By 30 Points
Company embracing viewability metric across network in 2015. Greg Sterling on January 6, 2015 Google previously said that viewability would become the standard for its display ad network. It’s now taking steps to do so for video advertising served via DoubleClick and on YouTube. The company announced today at CES in Las Vegas that later … Continue reading Google Goes All In On “Viewability” For Display And YouTube Ads
