New study using facial analysis finds digital channels and ad formats matter for winning customer attention and outcomes. Chris Wood on July 18, 2024 CTV ads hold viewers’ attention eight times longer than mobile, on average, and 16 times longer than desktop ads, according to a new study using facial tracking on volunteers in … Continue reading CTV ads beat mobile and desktop for viewer attention
Tag Archives: Viewer
Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases
Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases by Laurie Sullivan @lauriesullivan, August 10, 2023 There is a direct correlation between the likeability of advertising and its ability to drive positive performance, according to data released Thursday. Some 56% of U.S. viewers use some form of ad-blocker, and 86% of viewers avoid ads altogether. The … Continue reading Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases