The combined datasets give advertisers and agencies improved measurement for brand impressions during live events. Chris Wood on August 15, 2023 Sponsorship analytics platform Relo Metrics (formerly GumGum Sports) will be adding viewership data from ad measurement company VideoAmp to deliver better measurement of brand exposure during live events. Relo Metrics uses visual AI models … Continue reading Relo Metrics boosts sponsorship measurement with VideoAmp viewership data
Tag Archives: Viewership
Live Stream Guide: Maintain Viewership and Keep Your Stream Up-and-Running
Andrew Edwards — September 17, 2018 — September 17, 2018 fancycrave1 / Pixabay Without a doubt, the most important part of a live stream happens in the preparation. You’ve heard of Murphy’s law: Anything that can go wrong will go wrong. Well, in live streaming we follow another adage that says, “Murphy was an optimist!” … Continue reading Live Stream Guide: Maintain Viewership and Keep Your Stream Up-and-Running
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