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73% of U.S. households now stream, up from 69% in 2022. Streaming trends from Comscore’s State of Streaming report. Chris Wood on September 6, 2023 Hours of connected TV viewing increased 21% in May 2023 compared to May 2022, according to Comscore’s latest State of Streaming report. The percentage of TV watchers who stream has … Continue reading CTV viewing hours rise 21%
Peter Fader — February 9, 2017 Follow @faderp— February 9, 2017 Understanding Net Promoter Scores In the old days there was simply “the customer,” a faceless, nameless entity that bought our product and kept the production lines humming. To the extent that we thought about customer satisfaction, we were content to look at an average. … Continue reading NPS and CLV: Viewing Detractors and Promoters Through the Lens of Lifetime Value
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Nobody Puts Search Marketing In A Corner Before I started producing search conferences fifteen years ago, search marketing — like Baby in Dirty Dancing — was shoved into a corner. That … Continue reading Marketing Day: Video Viewing Stats From Nielsen, Twitter’s Buy Button & The Future Of Modern Marketing
