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CMO Title Dies On The Vine by Laurie Sullivan , Staff Writer @lauriesullivan, December 14, 2023 The demise of the CMO role for some companies has been written about ad nauseam for many years. At first the role changed, Now we are seeing more companies eliminate the title. I worked for a short time in PairGain … Continue reading Is The CMO Title Dying On The Vine?
By Jude Cramer November 11, 2022 On October 30, newly appointed “Chief Twit” Elon Musk posted a Twitter poll with a simple question: “Bring back Vine?” Nearly five million votes later, the poll closed with a resounding “Yes,” with 69% of the nearly five million respondents voicing their support for reviving the short-form video … Continue reading Former Vine executives weigh in on Elon Musk’s idea to bring back the app
Alex Ditty — November 13, 2016 Follow @seenmoment— November 13, 2016 Nothing, if you’re doing it right. With the closure of Vine and the recent reports speculating the future of Twitter, many marketers are revisiting the question of what networks they should be prioritizing for their influencer marketing strategy. This provides us with a great … Continue reading What the Vine Shutdown Means for your Influencer Marketing
by Max Specht January 9, 2016January 9, 2016 The concept of influencer marketing isn’t necessarily new; brands have been using celebrity endorsements for years to convince people to buy their products (think Stephen Curry on a box of Wheaties, or Matthew McConaughey driving a Lincoln). The recent twist in this landscape is the rise of … Continue reading Influencer Marketing and Your Brand On Vine
Kerry ButtersOctober 28, 2015 If there’s one thing I’ve said more often than anything else in recent months it’s that social media has indisputably, unequivocally and irrevocably gone visual. Some will say it’s down to the short attention spans of millennials, but I think the phenomenon is a little less cynical than that – it’s … Continue reading 5 Brands Nailing Stop-Motion Marketing On Vine
Eric DahanSeptember 23, 2015 Social media is undergoing a visual transformation of sorts. What used to be a text based medium is experiencing an explosion of images and video content, validated by engagement from users. As a result, visual platforms are growing in importance and influence. Vine, the up-and-coming, Twitter-owned visual platform, is driving quick … Continue reading Vine: A Digital Entertainment Platform For Collaborative Influencers
VerticalResponseAugust 11, 2015 Looking for an easy and affordable way to promote your business? Try Vine. You can use this video-sharing app to create six-second videos to captivate your audience. We shared Six Reasons to Use Vine for Your Business in part one of this guide. In part two, we explain everything you need to … Continue reading How to Use Twitter’s Vine To Promote Your Business: Part III
VerticalResponseAugust 9, 2015 Showing will always trump telling. And if you can deliver the message quickly, even better. That’s why Vine is a powerful and creative way to promote your business. In the first of this three-part series, we covered Six Reasons to Use Vine for Your Business. Now we want to share with you how to … Continue reading How to Use Twitter’s Vine To Promote Your Business – Part II
WishpondJune 12, 2015 Here in part 2 of my two part video marketing series for Wishpond, I’m going to look at more advanced video marketing concepts. My first article looked exclusively at YouTube video marketing, and (as the 8,000 pound gorilla in the online video hosting world), you’re right to start there. Today’s changing video … Continue reading Advanced Video Marketing Opportunities On Facebook, Vine, and Twitter
The prepaid phone player knows you check your phone in the bathroom, and, in its new campaign, reassures viewers that this practice is perfectly acceptable. Steve Hall on April 10, 2015 In a slightly creepy come-to-daddy-esque effort to tout its $35 per month unlimited data plane, Boost Mobile, with help from 180LA, has launched a … Continue reading Boost Mobile Turns to Vine And YouTube With Creepy #ComeToData Videos
