How do you increase conversions? Segmentation, of course. Columnist Jordan Elkind lays out five steps to improve your segmentation program. Jordan Elkind on July 15, 2015 For marketers, segmentation allows for better personalization, and for customers, that means more relevant messages. Still, segmentation is frequently spoken of as a black-and-white thing for a company — … Continue reading The 5 Pieces Of A Virtuous Segmentation Cycle →