Microsoft Tests A Small AI Vision Language Model by Laurie Sullivan , Staff Writer @lauriesullivan, June 26, 2024 Florence-2, a type of artificial intelligence (AI) called a vision language model, can create content for marketing, advertising, and storytelling by understanding text prompts that can generate images. Behind Microsoft’s push into all things AI, the company released research this … Continue reading Microsoft Tests A Small AI Vision Language Model
Marvel’s What If…? for Apple Vision Pro gets a trailer and release date You can try it free for a limited time starting May 30. sarah fielding Wed, May 22, 2024 ILM Immersive Earlier this month, Marvel and ILM Immersive announced that What If…? would be coming to the Apple Vision Pro in the form … Continue reading Marvel’s What If…? for Apple Vision Pro gets a trailer and release date
The Morning After: The verdict on Apple’s Vision Pro Is the future of computing here? Mat Smith Fri, Feb 9, 2024 Photo by Devindra Hardawar/Engadget Apple took its time to get into mixed reality/spatial computing/putting screens on your face. But finally, the Vision Pro is here. Do you need one? Probably not. Will it … Continue reading The verdict on Apple’s Vision Pro
By Mark Wilson January 12, 2024 Apple’s Vision Pro launches in February, but don’t expect to order the $3,500 headset like a typical iPhone or iMac. Unlike these more typical one-size-fits-all products, the Vision Pro’s headband and lightseal are being produced in different sizes that need to be fit to your face. But Apple … Continue reading Apple is fitting users to Vision Pro in a brilliant way
Legacy TV Faces Challenges: Maturing Streaming, Lack Of A Future Ad Vision by Wayne Friedman , Staff Writer, August 22, 2023 With connected TV’s advertising investment looking to grow 13% to $25.9 billion globally this year — and 10.4% over the next five years, according to GroupM — that would suggest a now maturing business. But … Continue reading Legacy TV Faces Challenges: Maturing Streaming, Lack Of A Future Ad Vision
Devindra Hardawar @devindra “Wow, wow, wow. Bellissimo.” That was the first thing I heard from one excited WWDC attendee as I waited to test Apple’s Vision Pro mixed reality headset. That level is excitement is exactly what Apple is hoping for. Realistically, not everyone will be able to afford a $3,499 device. But … Continue reading Apple’s Vision Pro headset may not come with a top strap in the box
The new headset hits the market in early 2024 and will cost $3,499. Will enough consumers and businesses adopt it to interest marketers? Chris Wood on June 6, 2023 Apple’s Vision Pro. Image: Apple. This week Apple announced the Vision Pro headset, available early next year. Here’s what we know so far about the … Continue reading What Apple’s Vision Pro means for AR and VR marketing
Jaguar’s ‘first’ all-electric hypercar exists only on your PS4 You’ll need ‘Gran Turismo Sport’ to drive this supercar. Jaguar Igor Bonifacic @igorbonifacic Jaguar has unveiled its first-ever electric hypercar. There’s just one catch: for the moment, it will only exist inside of Gran Turismo Sport. The all-wheel-drive Jaguar Vision Gran Turismo Coupé draws inspiration … Continue reading Ferrari’s Vision hybrid race car arrives in ‘Gran Turismo 7’ on December 23rd
Roku’s Vision Of Personalization And The Future Of First-Party Data by Laurie Sullivan @lauriesullivan, July 24, 2022 Brad Murphy, head of performance advertising at Roku, found a service where he could submit personal information about experiences with his wife that the marketplace uses to create a custom song, which he presented to his wife as … Continue reading Roku’s Vision Of Personalization And The Future Of First-Party Data
Remind people of the “why” every single day to really inspire change. Stacey Ackerman on March 7, 2022 Leaders have many reasons for trying agile marketing, but most of the time they aren’t reasons that your employees care about. Also, if your organization has tried a lot of other processes or has had a lot … Continue reading Why leading an agile marketing organization requires a vision for change
