Sara Card — February 24, 2020 Good personalization is based on good data. The more you know about a person – and his or her interests, intent, prior history and behavior across your channels, and other attributes – the more you can deliver a relevant, engaging experience that drives conversion. What about personalization for first-time … Continue reading How to Personalize for First-Time Visitors
Betsy Kent — December 3, 2019 Follow @bevisible Did you know? The average American’s attention span has plummeted down to 8 seconds. That’s a steep decrease from only twenty years ago when the average was twelve seconds, this according to a recent study from Microsoft. If you’re a business owner or marketer, this is not … Continue reading 3 (Proven) Tips That Get Website Visitors to Stay
Amanda Clark — November 20, 2019 Follow @GrammarChicInc You’re probably familiar with the old saying about first impressions. Well, it certainly holds true in the world of online marketing. So many of our marketing efforts, from emails to PPC ads to social media posts, are designed to generate website traffic. But that’s just half the … Continue reading 4 Ways to Delight First-Time Visitors to Your Website
Zach Skole — October 18, 2019 When you send an email to a prospect, you know who that person is (or at least you know his email address). Any action he takes when he clicks through to your site should be tracked and added to his centralized profile — which can be used to deliver … Continue reading Recognizing Website Visitors from Email Clickthroughs
Warren Knight — December 21, 2018 Follow @warrenknight — December 21, 2018 If blogging is part of your digital marketing strategy (and if it’s not, why not?) you’ll know how time consuming it can be. How can you know if the time you invest in sharing your knowledge and expertise via your blog is paying … Continue reading How-To Attract Online Visitors and Generate New Leads
Aastha Sirohi — November 20, 2018 — November 20, 2018 Aim to hit the target; if you miss the first time, retarget. That sounds like great advice for almost everything we do. What is retargeting when we look at it from our own life’s perspective? Targeting to lose weight by the end of the year … Continue reading What is Retargeting: How to Stay Top of Mind With Site Visitors
Syed Balkhi — August 17, 2018 Follow @SyedBalkhi — August 17, 2018 Still stuck at 100, 500, or 1000 subscribers? Are you looking for effective ways to grow your email list and convert website traffic into subscribers? Well, you’ve come to the right place. Did you know that by 2022 the number of email users … Continue reading 5 Easy Hacks to Convert Visitors Into Email Subscribers
Lacy Boggs — July 29, 2018 Follow @blogspiration42 — July 29, 2018 ErikaWittlieb / Pixabay Last week, I attended the Digital Summit here in Denver, and I heard some pretty staggering statistics about the state of content marketing. For example, Rand Fishkin gave a really interesting keynote on search and organic traffic from Google. Not … Continue reading Only 3.25% of Visitors Visit Your Blog (and Other Scary Statistics)
Ben Heath — June 13, 2018 — June 13, 2018 Facebook advertisers spend a lot of time trying to find the best possible target audiences. And rightly so. Finding the hyper-responsive prospects in your target market is often critical to Facebook advertising success. But whilst many advertisers spend a lot of time in Facebook’s Audience … Continue reading How to Boost Facebook ROAS by Retargeting Website Visitors
Syed Balkhi — May 14, 2018 Follow @SyedBalkhi — May 14, 2018 Have you ever seen an ad on social media for a product you were thinking about buying, but didn’t at the last second? Weird right? Well, as weird as it may seem that ads, targeted just for you, are following you as you … Continue reading Remarketing 101: How to Bring Visitors Back to Your Site
