Facebook’s new Dynamic Ad for Retail highlights available inventory at nearby stores and can be targeted to people most likely to visit. Tim Peterson on September 20, 2016 Facebook has been trying to help boost retailers’ online sales for years. But online remains the future of retail, and brick-and-mortar still the present, with in-store … Continue reading Facebook’s new retail ads show in-store product availability, can be aimed at likely visitors
by Laurie Sullivan@lauriesullivan, September 9, 2016 The average load time for mobile sites is 19 seconds when running on 3G connections, which Google says is “about as long as it takes to sing the entire alphabet song.” Some 77% of mobile sites take longer than 10 seconds to load when running on 3G networks. On 4G … Continue reading Many Visitors Abandon Mobile Sites If Load Time Tops 3 Seconds
by Karen Repoli Follow @karenrepoliSeptember 4, 2016 Most entrepreneurs realize the importance of getting their target audience to their website. It is your ‘storefront’ on the internet and may be the first impression others see you. However, many business people don’t know how to get their website in front of the right viewers. Start with … Continue reading 12 Ways to Get More High Quality, Targeted Visitors to Your Site
by Susan Gilbert Follow @SusanGilbertAugust 29, 2016 How to Make Your Website Visitors Stick I don’t have to tell you that visitors to our websites are busy people. Your visitors need to find what they’re looking for at a glance, or we risk them leaving fast . . . And they’re probably not coming back. … Continue reading Catch Your Website Visitors with Icons
by Gregg LitmanAugust 19, 2016 If I mention an explainer video, what comes to mind? If you’re thinking of a whiteboard video or something with fun or fancy graphics or animations, you’re on the right path. Explainer videos almost always use scripting and graphics to show — you know, “explain” — what a company does. … Continue reading Create an Explainer Video Script to Delight Your Visitors
Are your PPC landing pages failing to convert, despite getting great traffic? Columnist Khalid Saleh explains why your landing page copy might be to blame — and how you can fix it. Khalid Saleh on July 22, 2016 There are few things more important for conversion rate optimization than your landing page copy. If your … Continue reading 3 signs your landing page copy is leaving your visitors high and dry
by Sue Cockburn June 18, 2016 Follow @SueCockburnJune 18, 2016 Quite often when I’m visiting a business website I’ll check out the ‘design by … ‘ info. Probably because I’m in the business of designing websites, but also because I’m curious by nature. What I’m surprised to see is how often these links when clicked … Continue reading To Keep Visitors on Your Site, Set External Links to Open in a New Tab
by Stacey Rudolph June 18, 2016June 18, 2016 In recent years, we have witnessed a surge in popularity of responsive web design, as more and more websites have finally embraced mobile responsiveness. However, mobile responsiveness is not everything. Savvy marketers and entrepreneurs know that things like speed, Call-to-Action buttons, number of web pages and the … Continue reading Web Design Best Practices for Growing and Converting Visitors [Infographic]
by Andrew Macey June 17, 2016June 17, 2016 For most businesses, the website is the primary driver of inbound leads. There is often a direct correlation between the quality of a lead and how much time they have spent on your website. Because of this, marketers are constantly working to increase the time visitors are … Continue reading 11 Keys to Keep Visitors On Your Site Longer
by Irene Brinker June 17, 2016June 17, 2016 Many businesses today offer multiple services across several different disciplines. To the consumer, these services may seem unrelated. For example: HVAC and Plumbing; Family Law, Estate Planning and Construction Litigation, etc. When a prospective client searches for your business online, how do they know that you’re an … Continue reading First Impressions are Everything: Turn Website Visitors into Clients With These 3 Easy Tips
