Do you think voice search is the next “big thing” digital marketers need to watch for? Contributor Bryson Meunier isn’t so sure and feels there are limited marketing opportunities, based on his research. Bryson Meunier on February 9, 2018 You may have heard a voice search revolution is upon us. It seems a new article pops … Continue reading What 3,000 voice search queries tell us about the ‘Voice Search Revolution’
The Voice Shopping Future by Jack Loechner , Staff Writer @mp_research, February 1, 2018 According to Keith Anderson, SVP Strategy and Insight, Profitero, “Over the last 15 years… there’ve been at least a dozen technologies described as potential game changers, but… voice has clearly emerged as a truly game-changing technology… you now increasingly hear retailers, … Continue reading The Voice Shopping Future
Brittany Laeger — January 31, 2018 — January 31, 2018 A lot has changed in the world of content marketing over the last 10 years. From the rise of social media to the prevalence of mobile phones, there are a lot of new strategies, channels, and tactics that we need to take into consideration today. … Continue reading SEO & Keyword Research in 2018: Voice Search, Intent & Topic Clusters
People More Comfortable With Voice Search In Public Places by Laurie Sullivan @lauriesullivan, January 29, 2018 The barrier to using voice search or commands in a public place seems to be falling. While more than half — at 60% — of people who use voice search do so at home, many have become less inhibited … Continue reading People More Comfortable With Voice Search In Public Places
Nishadha Silva — January 25, 2018 Follow @rumblinglankan — January 25, 2018 JuralMin / Pixabay Recently my CEO shared a nice thought provoking article titled law of sh*tty click-through rates. It was a great article with a lot of great insights. The main point the article highlights is that over time all marketing strategies result … Continue reading How Small Businesses Can Benefit from Voice Search and User Experience
Contributor Steve Tutelman explains how voice search is bringing marketers closer to the customer. Steve Tutelman on January 17, 2018 Voice search stands to live at the heart of how retail marketers guide the customer experience into the future. Behind every voice query lies data riper with real-time intent and context than perhaps any … Continue reading Voice search in retail: Evolving the customer experience
Susan Gilbert — January 11, 2018 Follow @SusanGilbert — January 11, 2018 The New SEO – Voice Search Results If you’ve been using voice search technology from Apple Siri, Amazon Alexa, or Google Home more than you did in previous years then you’re a part of a large and growing trend that’s impacting the way … Continue reading How Voice Search is An SEO Game Changer
Voice: When Is It Okay To Hear An Ad? by Laurie Sullivan , Staff Writer @lauriesullivan, November 16, 2017 Voice is the new user interface and search tool, but it’s also a source of revenue for brands. But the software that makes these hardware assistants function does not always work. Eighty-five percent of respondents to … Continue reading Voice: When Is It Okay To Hear An Ad?
Yext VP of Industry Insights Duane Forrester discusses his new e-book, “How Voice Search Changes Everything,” and what marketers can do to adapt and compete. Michelle Robbins on November 16, 2017 In 2016, Google said that 20 percent of all mobile queries were voice searches. Since that time, the number of virtual assistants in … Continue reading Voice search: Content may be king, but context is queen in the new voice-first world
Voice Recognition Technology Could Pose New Threat To Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, November 14, 2017 Electronics have increased the demand for applications that use voice to recognize the person speaking. Google Home, for example, can be used to identify each of the residents in the house using the device. As more … Continue reading Voice Recognition Technology Could Pose New Threat To Advertisers
