As more brands test out voice technology, voice data will be key to measuring success. Columnist Chris Wareham breaks down the metrics to use and explains why they should complement, not displace, your existing data sets. Chris Wareham on July 24, 2017 Despite all the advancements we’ve seen in computing, the way consumers interact … Continue reading Voice is an important new channel for brands to measure, but not in a silo
Voice Assistant Device Owners Likely To Buy More Connected Devices by Chase Martin , July 12, 2017 Consumers with a voice assistant device at home may not turn back after owning the device. More than half of them also say they are much more likely to buy a connected device in the future because of … Continue reading Voice Assistant Device Owners Likely To Buy More Connected Devices
Voice search is growing in popularity, yet many search marketers still don’t have a plan for it. Columnist Jim Yu discusses the state of voice search and provides some tips for marketers looking to the future. Jim Yu on July 12, 2017 Alexander Supertramp / Shutterstock.com Voice search, the topic that is on the … Continue reading Key notes on optimizing for voice search: Conversation, content and context
Voice search is being adopted for a variety of purposes, and columnist Nate Dame makes the case that its influence on B2B decision-makers is growing as well. B2B marketers, be prepared! Nate Dame on June 29, 2017 Voice search is commonly discussed in the context of local and B2C SEO, but it’s being used … Continue reading Voice search and SEO: Why B2B marketers need to pay attention now
Amanda Marie — June 22, 2017 — June 22, 2017 Google announced something surprising back in 2016: the news that voice search made up 20 percent of their mobile queries that year. Before 2015, no one was searching by voice. Over the course of that year, however, over 50 billion voice searches per month were … Continue reading Even Your Grandmother is Using Voice Search Now
Think The Voice Channel Is Dead? Think Again by Amy Livingstone , Op-Ed Contributor, June 21, 2017 These days, when people have a question or concern about your products, they almost always reach for their mobile device. But what they do next may surprise you. Research shows that digital channels such as Web chat, Twitter, … Continue reading Think The Voice Channel Is Dead? Think Again
Jesse Boskoff — June 12, 2017 Follow @jesseboskoff— June 12, 2017 A decade ago, your family would have thought you were crazy if you walked into the kitchen and demanded, “Alexa, find me a recipe for spaghetti sauce.” Today, voice searches like these are becoming commonplace. From personal assistants like Siri and Cortana to home-based … Continue reading Voice Search is Transforming the Way We Live
Julie Chomiak — May 25, 2017 — May 25, 2017 Your brand is the physical representation of your small business’s values, mission, and personality. It typically takes shape through your logo, fonts, choice of imagery, and language across both print and digital marketing materials (i.e., business cards and websites). However, as the world quickly moves … Continue reading Find Your Brand Voice on Social Media
Agency Execs Focus On Voice For Brand Engagement by Chase Martin , May 19, 2017 As messaging capabilities expand within the Internet of Things, voice appears to be a primary focus for new brand engagement opportunities. That was the general consensus from a panel discussion of agency executives at the annual MediaPost IoT Marketing Forum … Continue reading Agency Execs Focus On Voice For Brand Engagement
Inspired by a recent presentation at SMX West, columnist Sherry Bonelli discusses why small businesses and local search marketers need to be thinking about voice search. Sherry Bonelli on May 2, 2017 The way people search for information online is changing. Increasingly, people are using voice search on their smartphones, tablets or voice assistants … Continue reading How to optimize for voice search
