Tag Archives: ‘voice’.

Giving Your Blog a Personality: How to Develop a Unique and Consistent Voice

Blogging Content

Chandra Clarke — November 16, 2016 Follow @Scribendi_Inc— November 16, 2016 Blogging began as a way for people to express themselves—a type of public journal in which they could record and share their thoughts and ideas. However, the medium has expanded, and blogging can now take endless forms, from being a personal diary to a … Continue reading Giving Your Blog a Personality: How to Develop a Unique and Consistent Voice →

One Voice, One Conversation: Bridging the Personalized Email and Website Divide

Email Marketing Optimization

by Katie Sweet Follow @misskatiehrdySeptember 20, 2016 You have a variety of digital channels at your disposal to reach prospects and customers — website, mobile app, email, social media, digital advertising — just to name a few. If you provide generic, unpersonalized messages across channels, it’s relatively easy to ensure consistency. But the minute you … Continue reading One Voice, One Conversation: Bridging the Personalized Email and Website Divide →

SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper

Shopping Campaigns

How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable omni-channel shopper. Purna Virji on August 19, 2016   Honey for bees. Pikachu for Pokémon Go-ers. Ironic eyewear for hipsters. Some things are known attractants. But when you want to … Continue reading SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper →

Why retailers shouldn’t overreact to the voice search revolution

Search Engine Ranking

Columnist Andy Taylor of Merkle|RKG shares data and provides insight into how voice search is impacting retailers. Andy Taylor on June 24, 2016 at 12:45 pm Alexander Supertramp / Shutterstock.com If recent accounts on the rise of voice search are anything to go by, the volume of long-tailed queries with more natural language and searches … Continue reading Why retailers shouldn’t overreact to the voice search revolution →

Employee Advocacy: Amplify Your Social Media Voice On A Small Budget

Employee Advocacy

by Jessica Davis May 20, 2016 Follow @godotmediaMay 20, 2016 The great thing about social media is that everyone gets equal opportunity to gain attention. But if you really want to get noticed, you have to create enough buzz around your brand on social. To do this you need a large social media marketing team … Continue reading Employee Advocacy: Amplify Your Social Media Voice On A Small Budget →

Your Employees’ Voice Really Matters on Social

Social Media Utilization

by Olivier Choron April 10, 2016 Follow @purechannelappsApril 10, 2016 With Nielsen reporting that 92% of people trust recommendations from friends and family, there is no denying that word of mouth can be one of the most trusted and effective marketing methods for swaying buying decisions. Many businesses have tried to take advantage of this … Continue reading Your Employees’ Voice Really Matters on Social →

Google Digs Into Data, Voice Search Ads, Cross-Device Metrics To Reveal Insights

Google Tools

by Laurie Sullivan @lauriesullivan, (December 11, 2015) “The mobile Web isn’t dead,” says Jerry Dischler, VP of product or management at Google, after explaining all the chatter he has heard about how apps will replace mobile Web search. He told attendees at the MediaPost Search Insider Summit Thursday the company will invest in search ads … Continue reading Google Digs Into Data, Voice Search Ads, Cross-Device Metrics To Reveal Insights →

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