David Hunter October 28, 2020 Refine your digital marketing strategy by calculating your share of [local] voice. Share of voice (SOV) is the latest in digital marketing metrics that brands and digital marketers are tracking to determine the popularity and authority of their companies and organizations. But just as local SEO tends to be different … Continue reading How to Measure Share of [Local] Voice
Dennis Koutoudis October 15, 2020 Have you noticed the “speaker” icon on the right of some people’s names in their LinkedIn profile? If yes, you’ve come across a feature of LinkedIn called “Record and Display Your Name Pronunciation on Your Profile”, a very interesting feature indeed which gives the visitors of your LinkedIn profile, the … Continue reading Leverage the Super Power of Your Voice on LinkedIn
Google Assistant Opens, Searches, Completes Functions In Mobile Apps Using Voice by Laurie Sullivan @lauriesullivan, October 8, 2020 Google announced this week the ability to open and search in Android apps using “Hey Google” for all Assistant-enabled Android phones. The ability to do both could become a game changer for brands looking for ways to … Continue reading Google Assistant Opens, Searches, Completes Functions In Mobile Apps Using Voice
Julien Rio July 26, 2020 Credit: Shutterstock Twitter has introduced a new feature that will allow users to tweet with voice messages. A single voice tweet will capture up to 140 seconds of audio, and a thread will be automatically arranged as you keep speaking. These tweets will be available in the user’s timeline alongside … Continue reading New Audio Feature from Twitter Shows the Value of Combining Voice and Digital
Kellie Wong July 1, 2020 Do your employees believe they have a voice in the workplace? The Society for Industrial and Organizational Psychology (SIOP) publishes an annual list of?top 10 workplace trends and “capturing the voice of the employee” was on the list. It shared, “Employees’ voices will become more important to organizations as they … Continue reading What is Employee Voice and Why Is It Important?
Compared with past growth, 2020 survey data show flat-to-declining usage. Greg Sterling on June 30, 2020 Roy Amara’s oft-cited law states, “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” This appears to especially applicable to voice and voice search. While there’s been steady growth in the use of voice and … Continue reading Usage of voice has plateaued — for now
Every interaction with a customer or prospect offers opportunities for collecting insights. Pamela Parker on June 1, 2020 While many expected the work-from-home revolution sparked by COVID-19 to result in higher- than-usual traffic on the internet, what has come as something of a surprise is the dramatic increase in the volume of voice calls. In … Continue reading Boost in voice calls poses opportunities for marketers using call analytics platforms
Laura Cole — April 23, 2020 It’s always easy to dismiss emerging technology trends as insignificant fads, with voice search offering a relevant case in point. There’s no doubt that voice search is the real deal, however, with this having been ranked as the third most influential SEO trend back in 2017. There are also … Continue reading How to Optimize Your Content for Voice Search
Garry Grant — March 26, 2020 Google voice search is simply a matter of speaking the search query rather than the slower process of having to type it. Voice search has gained popularity on mobile devices since typing on a tiny phone screen is somewhat tricky and far less accurate compared to using a computer … Continue reading How to Optimize for Google Voice Search
Matthew Goulart — February 28, 2020 In the age of the internet, you are living in a voice-activated world where consumers use voice search on their tablets, smartphones or voice assistants such as Google Home devices or Amazon Echo to search the web. What is Voice Search? Voice search is known as “Speech Recognition” technology … Continue reading Voice Search and Its Impact on Modern Day SEO
