Ashleigh Betvardeh — August 19, 2018 — August 19, 2018 In search marketing, keywords are the foundation of search. However, we are moving to a time where keywords and ads need to create synergy for the audience. After watching the Marketing Launch for Google Ads (no longer AdWords) it is time to face that industry … Continue reading How Voice and Responsive Search Ads will Revolutionize Google Ads
Amazon Music Highlights Voice Search Through Alexa In Latest Campaign by Laurie Sullivan @lauriesullivan, August 17, 2018 Amazon Music announced the launch of a new advertising campaign titled A Voice is All You Need to highlight powerful vocals of notable songs and the simplicity of using voice on Alexa to search for music. Ariana Grande, … Continue reading Amazon Music Highlights Voice Search Through Alexa In Latest Campaign
Voice Search, Smart Speakers Raise The Bar by Laurie Sullivan , Staff Writer @lauriesullivan, August 16, 2018 Global smart speaker shipments grew 187% year-on-year in the second quarter of 2018, and China was the fastest-growing market, with shipments reaching 16.8 million units, according to data released Thursday from Canalys, an analysis and consulting firm. Google retained its … Continue reading Voice Search, Smart Speakers Raise The Bar
Derek Andersen — August 3, 2018 — August 3, 2018 Experts predict that the adoption of voice technology will increase exponentially in the coming years. In fact, comScore estimates that by 2020, 50% of all searches will be voice searches. And when consumers search for local businesses with their voices, they usually engage with those … Continue reading 4 Strategies to Drive More Calls and Customers from Voice Search
LinkedIn Redesigns Campaign Manager, Adds Search, Voice Capabilities by Laurie Sullivan @lauriesullivan, July 27, 2018 LinkedIn has redesigned its reporting platform for Campaign Manager to make it easier to understand how campaigns perform and allow advertisers to optimize campaigns for better results. The new interface, which rolls out during the next two weeks, offers personalization … Continue reading LinkedIn Redesigns Campaign Manager, Adds Search, Voice Capabilities
Organic And Voice Search Critical First Steps For Home Buyers, Renters by Laurie Sullivan , Staff Writer @lauriesullivan, July 25, 2018 Organic search typically becomes the first step in the purchase or rental of real estate, with Zillow estimating that in December 2017 the total value of U.S. homes reached 31.8 trillion. Standard links make up about … Continue reading Organic And Voice Search Critical First Steps For Home Buyers, Renters
SMXpert Upasna Gautam continues the Q&A from SMX Advanced and discusses a number of topics including creating the right content, using homonyms, stressed words and quality metrics when optimizing for voice search. Debra Mastaler on July 23, 2018 The Ask an SMXpert series continues the questions and answer (Q&A) segment held during sessions at … Continue reading Ask the SMXpert – Optimizing for voice search & virtual assistants
Bill Sebald — July 5, 2018 Follow @billsebald — July 5, 2018 As long as I’ve been doing SEO, I’ve tried to push for the early adoption of new products, platforms, and technology whenever possible. The 22 Immutable Laws of Marketing (not an Amazon affiliate link, I swear!) has been a book I’ve leaned on … Continue reading Voice Search Optimization: The SEO’s Journey (So Far)
Voice: One Medium To Rule Them All by Cory Treffiletti , Featured Contributor, June 27, 2018 Many of the titles I use in this column are repurposed from geek culture and only the geekiest among you will notice the reference — but this one should resonate a little more broadly, I hope. It’s a big … Continue reading Voice: One Medium To Rule Them All
By Joydeep Bhattacharya June 27th, 2018 Technology will keep on transforming the way humans live – we all get that. Ecommerce changed the way we shopped, SEO changed the way we searched and consumed information, and now, voice is changing the way we engage with our devices. Ironically, it seems to be an iconic … Continue reading Voice SEO Guide For Ecommerce Sites
