Volkswagen and Rivian agree to $5 billion partnership VW will adopt Rivian’s zonal architecture and software, and Rivian will get some much-needed cash. anna washenko Updated Wed, Jun 26, 2024 Volkswagen and EV company Rivian have entered a new partnership, and the total price tag for the collaboration could reach an eye-popping $5 billion. … Continue reading Volkswagen and Rivian agree to $5 billion partnership
Tag Archives: Volkswagen
United Auto Workers tests its hold in the South as a Tennessee Volkswagen finishes voting on membership
April 19, 2024 United Auto Workers tests its hold in the South as a Tennessee Volkswagen finishes voting on membership The UAW is operating under new leadership, directly elected by its members for the first time and basking in a successful confrontation with Detroit’s major automakers. BY Associated Press The United Auto Workers’ ambitious drive to … Continue reading United Auto Workers tests its hold in the South as a Tennessee Volkswagen finishes voting on membership
Porsche IPO: Stock will trade separately as Volkswagen takes the luxury car brand public
By Michael Grothaus September 06, 2022 Volkswagen has announced that it will move ahead with the initial public offering of one of its (and the world’s) most iconic car brands: Porsche. But while the 91-year-old automotive luxury brand is expected to have one of the largest IPOs of any European company this century, its … Continue reading Porsche IPO: Stock will trade separately as Volkswagen takes the luxury car brand public
Learning From Volkswagen: How to Nail Your Video Strategy
Chloe NoskoMay 14, 2015 Volkswagen has stepped up its video marketing game. With big hits like the Old Wives’ Tale series, they’ve stirred up massive attention through video. The most recent ad campaign, though mainly shown via offline mediums, is the incredibly unique and simple “Ya!” video. This is a truly great advertisement. Here’s why it works, on so many … Continue reading Learning From Volkswagen: How to Nail Your Video Strategy
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