Ugh, There’s People Vomiting — And It’s An Ad? by Steve Ellwanger , January 20, 2023   Can a brand “flaw” also be an attribute to help inform effective advertising and marketing? Yes—if you use the right kind of flaw, based on behavioral science, according to MichaelAaron Flicker, founder of the XenoPsi agency and co-founder … Continue reading Ugh, There’s People Vomiting — And It’s An Ad? →