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November 07, 2024 The economy has been good—but not in the way voters wanted Rampant inflation helped sink VP Kamala Harris’s chances to win. BY Scott Nover Vice President Kamala Harris lost the presidential race on Tuesday in large part because Americans are dissatisfied with the economy. According to an NBC News exit poll, 31% … Continue reading The economy has been good—but not in the way voters wanted
October 30, 2024 Billions spent on swing state political ads is leaving voters frazzled Swing state voters have been bombarded with robocalls, texts, campaign visits, billboards, flyers, and social media messages. BY Reuters Libby Brouwer was so fed up with political advertisements interrupting her YouTube viewing in the battleground state of Michigan that she opted to … Continue reading Billions spent on swing state political ads is leaving voters frazzled
As November elections approach, here’s where Democrats, Republicans and Independents are shopping and getting their news. Chris Wood on March 8, 2024 Marketers are engaging very different consumers depending on their political affiliation. How consumers vote informs several other behaviors, including where they shop and how they consume media. And the distinction isn’t only between … Continue reading Political polarization reflected in voters’ shopping, media habits
Political advertisers have to dig deep to look beyond traditional voter files and discover persuadable voters. Chris Wood on June 6, 2022 With midterm elections coming up, political campaigns are pulling out all the stops to reach voters in the shifting digital landscape. Strategists are having to navigate a new set of privacy data restrictions, … Continue reading How political campaigns are using contextual insights to reach more voters
