by Paul Mauer February 26, 2016February 26, 2016 Let’s face it: crafting a slogan that captures your company’s overall value proposition is hard. Making that proposition into a socially shareable hook is even harder. That’s where the concept of earned media comes in, or publicity you haven’t paid for that’s owned and created by a … Continue reading The Top 9 Wackiest Small Business Slogans…and Why They Work →