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Tag Archives: WakeUp

Why the FTC’s stand on hashing is a wake-up call for digital advertisers

The FTC declares hashing isn’t a foolproof privacy measure. Here’s what this stance means for the industry’s future. Angelina Eng on August 23, 2024   On July 24, 2024, the U.S. Federal Trade Commission (FTC) released a statement that hit home for many in the digital advertising and marketing industry. The FTC categorically stated that … Continue reading Why the FTC’s stand on hashing is a wake-up call for digital advertisers

‘Black Madison Ave’ should be a wake-up call to all corporate leaders

By Jeff Beer March 19, 2022 When Walter Geer looks around, he doesn’t see a lot of people who look like him. As a Black executive creative director at the WPP-owned advertising agency VMLY&R, Geer rarely sees another Black face at his seniority level. In fact, when he started actively looking into just how many … Continue reading ‘Black Madison Ave’ should be a wake-up call to all corporate leaders

Google’s Mobile-Friendly Algorithm Update is a Wake-Up Call for Professional Services Firms

Sylvia MontgomeryMay 12, 2015 Google has never been reluctant to shake up the status quo when it comes to their search algorithms. But with the new update focused on mobile-friendliness, they may be making their biggest transformation yet, at least where companies are concerned. The past few years have seen two charmingly codenamed updates, Panda … Continue reading Google’s Mobile-Friendly Algorithm Update is a Wake-Up Call for Professional Services Firms