by Josh Engroff, Op-Ed Contributor, December 29, 2016 The following was previously published in an earlier edition of Online Spin: The big new thing often starts out being dismissed as a toy. Facebook, Snapchat, virtual reality, bots, emoji, messaging — what marketer took them seriously at the beginning? What marketer dares to ignore them now? … Continue reading Advertising’s Walking Dead, Or: Toward a New Marketing Stack
Tag Archives: Walking
Small Business Lessons From ‘The Walking Dead’
David Kiger — October 28, 2016 Follow @davidkiger— October 28, 2016 It’s Halloween time, and the programmers at AMC wisely brought back their hit zombie show The Walking Dead for a new season on Oct. 23. A whopping 17 million viewers tuned in to see the seventh-season premiere. As it turns out, the show features … Continue reading Small Business Lessons From ‘The Walking Dead’
Advertising’s Walking Dead, Or: Toward a New Marketing Stack
by Josh Engroff, Op-Ed Contributor, August 12, 2016 The big new thing often starts out being dismissed as a toy. Facebook, Snapchat, virtual reality, bots, emoji, messaging — what marketer took them seriously at the beginning? What marketer dares to ignore them now? Digital life has already turned on that imperceptible pivot where the future … Continue reading Advertising’s Walking Dead, Or: Toward a New Marketing Stack
Fun vs. Function: Walking the Narrow Social Media Tightrope
by Joe Phelan June 28, 2016June 28, 2016 Social media is a fantastic, and often invaluable, method of communication. It is flexible, inclusive and, perhaps most importantly, simple to use. Within seconds questions can be asked and answered, opinions spouted and shared, often with nothing more than the click of a button or the swipe … Continue reading Fun vs. Function: Walking the Narrow Social Media Tightrope
Walking the Tightrope Between Insight and Data Privacy
by Zuzanna Pasierbinska-Wilson June 1, 2016 Follow @fattypontoonskiJune 1, 2016 Today, digital identity is so much more than just your username and password. It combines data on who we are, our history, our interests and our preferences. Put all of these attributes together and a remarkably accurate and traceable picture appears of how we live, … Continue reading Walking the Tightrope Between Insight and Data Privacy
Social Media Lessons Explained By The Walking Dead
Laura DonovanMarch 25, 2015 Don’t start a Facebook Business Page and then abandon it, you need to post updates at least once a day every day. Depending on the engagement and activity of the Friends on your Page you may want to add another update or 2 each day. Internet Trolls are the worst, but … Continue reading Social Media Lessons Explained By The Walking Dead
5 Blogging Lessons We Can Learn From The Walking Dead
Crystal PontiMarch 19, 2015 I’m a little bit addicted to the whole zombie phenomenon. There’s always a good excuse for an undead movie marathon and when the apocalypse comes, I feel confident that I’ll survive for at least a week. Maybe two if I can get to Walmart before everyone else. Like most zombie fanatics, … Continue reading 5 Blogging Lessons We Can Learn From The Walking Dead
Walking The Line Between Pitching And Storytelling
By Sarah Skerik, Published November 8, 2014 Press releases have evolved in content, utility, and format. The audience these messages reach has also changed significantly over the years. When I started working for PR Newswire 20 years ago, very few people have ever heard of the company. At that time, press releases were sent primarily … Continue reading Walking The Line Between Pitching And Storytelling
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