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By KC Ifeanyi March 11, 2023 Tom Ryan is used to being an underdog. In fact, he prefers it. When Ryan launched Pluto TV on April’s Fools Day in 2014, most people thought it was comically apropos given that he was entering a streaming video on demand space dominated by Netflix with … Continue reading How Paramount+ became a top contender in the streaming wars
Here are five strategies for building the holiday spirit of your brand with captivating communications while also navigating the pitfalls of the season. Peter Minnium on December 4, 2019 “I hate this TV” exclaimed my wife for the hundredth time, “I can never get the sound right.” While annoying to her, this comment cut me … Continue reading Win the brand battle during the holiday shopping wars
Michael Begg — November 9, 2019 eCommerce competition seems to be largely driven on one point now – at least the platforms seem to think so. Delivery times have been dropping rapidly over the past year as each major retailer and eCommerce platform attempts to provide better convenience to the end customer. Each of Amazon, … Continue reading The Speed Wars: How Amazon, Target and Walmart Are Competing for Faster Delivery Times
Ed Muzio — September 13, 2019 Follow @edmuzio — September 13, 2019 It’s happening again. Employee A is in your office asking you to force Employee B to provide some help. “I can’t succeed without this and my work is more important.” Of course, you’ve heard this before. Come to think of it, last week … Continue reading Turf Wars: Why Your Management Job Is Filled with Whiny Children
Frank Strong — July 16, 2019 Follow @Frank_Strong — July 16, 2019 The best public relations (PR) professionals are problem-solvers. No one needs problem-solving now like human resources (HR). As a community, it got too comfortable after a decade’s long employers’ market. It became conditioned to passively wait for candidates to apply while forgetting how … Continue reading 3 Ways Public Relations and Human Resources Can Team Up to Win the Talent Wars
Link building looked different a long time ago (in a galaxy far, far away). Columnist Winston Burton explains how things have changed and what works today. Winston Burton on January 20, 2016 Google’s algorithm to impact website visibility takes hundreds of factors into account, but none of them have been as important and impactful as … Continue reading Link Wars: The Force Awakens
by Kara Burney December 17, 2015 Follow @wkndatburneysDecember 17, 2015 When Star Wars debuted in 1977, it became an instantaneous cultural phenomenon without the help of social networks. But this week’s premiere of Star Wars: The Force Awakens marks the first time that the franchise is in full force on social media. Keep in mind, after all, that it has been 10 … Continue reading The Star Wars Marketing Force Awakens on Social Media with 234 Million Interactions
by Gail Oliver December 14, 2015 Follow @AttentionGetDecember 14, 2015 The new Star Wars movie will dominate the news, social media and pop culture in general this week, so be ready with any products you have in this realm, but also be really active on social media by tweeting quotes from the movie, posting favorite … Continue reading Star Wars Mania and 7 Other Ways To Drive Sales at Your Online Shop This Week
Users can select whether they want to be on the dark or light side of the Force, transforming their Google experience to reflect whatever path they choose. Amy Gesenhues on November 23, 2015 With weeks to go before the upcoming Star Wars: The Force Awakens release date, Google is giving itself a full-on Star Wars … Continue reading Google Goes Full-On Star Wars, Launches #ChooseYourSide Campaign
Jessica MehringSeptember 21, 2015 You’re a business with a budget. You have $ 2,000 a month to allocate to Web marketing. Do you hire an SEO specialist or a content marketing specialist? Neither. Because you’re asking the wrong question to begin with. SEO and content marketing are not separate entities. They’re not unrelated marketing tactics. … Continue reading Web Marketing Wars: Content Marketing Versus SEO
