Tag Archives: wasted

ANA study finds 25% of programmatic ad dollars are wasted

Only $0.36 of each $1.00 that goes into a DSP reaches a consumer, the study found. Mike Pastore on December 5, 2023 Of the $ 88 billion spent on open web programmatic ads, $ 22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. The ANA’s Programmatic Media Supply … Continue reading ANA study finds 25% of programmatic ad dollars are wasted →

Lessons Need to Be Learned but Are Wasted Without Action

Lessons Learned

Brian Basilico August 27, 2020 I constantly try to tell people that every marketing piece that you do should end up having a goal, and that goal should be to have a human-to-human conversation. But the question is, what’s the experience in between? What kind of experience is your user having to get to that … Continue reading Lessons Need to Be Learned but Are Wasted Without Action →

Meetings Aren’t Wasted Time: An Open Letter to the Developers of Microsoft Office

Productivity Tools

Ed Muzio — March 17, 2020 Dear Microsoft Office Development Team, Recently, my Office 365 calendaring system started paying closer attention to me. On a morning that started like any other, I was surprised to find an automated email informing me of the percentage of my time I’d spent “available to focus” versus how much … Continue reading Meetings Aren’t Wasted Time: An Open Letter to the Developers of Microsoft Office →

6 Tools that Help Reduce Wasted Marketing Resources

Marketing Tools

By Shane Barker March 26th, 2018 Are your marketing resources being utilized as efficiently as possible? Maybe your marketing messages are reaching a relevant audience, but are they reaching irrelevant consumers as well? This means you’re wasting your advertising budget on clicks that don’t turn into conversions. Or maybe your emails are getting sent out … Continue reading 6 Tools that Help Reduce Wasted Marketing Resources →

Avoid Wasted Ad Spend, Create Ads That Get Noticed

by Robin Tartleton July 8, 2016July 8, 2016 Digital Advertising is a growing industry with businesses investing more each year. That means more advertisers are fighting for the eye of the consumer. The average consumer has an 8 second attention span, down from 12 seconds in 2000. According to Inc. the average person now has … Continue reading Avoid Wasted Ad Spend, Create Ads That Get Noticed →

Cut The Fat: How To Reduce Wasted Ad Spend In Your AdWords Account

Google Tools

Is your PPC unprofitable, despite bringing in lots of leads? Columnist Jacob Baadsgaard explains his method for identifying and eliminating low-performing search terms. Jacob Baadsgaard on January 11, 2016 AdWords is a great place to waste money. Google makes it so easy — a few minutes of effort, and you are well on your way to giving … Continue reading Cut The Fat: How To Reduce Wasted Ad Spend In Your AdWords Account →

Here’s How Much Time You’ve Wasted On Social Media

Social Media Utilization

Brooke BallardJanuary 7, 2015 Don’t get me wrong here, not all time is wasted on social media. However, there are MANY gaping holes that we (yes, me included) have fallen into with social media that have caused us to waste colossal amounts of time. I’ll share with you the ones I see trapping companies, brands, … Continue reading Here’s How Much Time You’ve Wasted On Social Media →