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January 01, 2025 What to do if your manager keeps watching your Instagram Stories Steffi Cao tackles the problem of the lurking boss. BY Steffi Cao There are certain social media rules we can all agree on: Ghosting a conversation is impolite, and replying “k” to a text is the equivalent of a backhand slap (violent, … Continue reading What to do if your manager keeps watching your Instagram Stories
YouTube is now the number one platform for teens, with almost eight in 10 using it to stream video content. Nicola Agius on August 29, 2023 Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Six in 10 teens would watch a YouTube ad rather than skip it, … Continue reading Gen Z teens are watching YouTube ads and recalling what they’ve seen
Daniel Burrus April 20, 2021 We’ve seen cycles come and go—everything from music trends that emulate days gone by to past decades of fashion making a comeback. It is evident that cycles are all around us. As a business leader, how do you turn cycles into your advantage, and better yet, what industries will benefit … Continue reading From Trend Watching to Idea Wrangling: How to Turn Cycles Into Action Plans
Jenn Villa — June 29, 2018 — June 29, 2018 FreeCliparts / Pixabay Let’s begin by driving this point home— hard. No matter how awesome you are at search engine optimization (SEO), no matter how large your network is, no matter how much you invest in pay-per-click (PPC) ads, YOUR VIDEO CONTENT IS NOT GOING … Continue reading How to Make Bomb YouTube Content That’s Worth Watching, Rewatching & Sharing
Peter Sheldon — January 12, 2018 Follow @magento — January 12, 2018 janeb13 / Pixabay One thing that is becoming increasingly important for B2B companies is the need to deliver B2C like experiences to their customers. This means a lot of things, including embarking on a digital transformation, making the buying process simpler, and moving … Continue reading The 4 Dashboards Digital B2B Merchants Should Be Watching
Kate Hawkes — January 6, 2018 — January 6, 2018 In October 2017, advertising via over-the-top media accounted for 26% of total video ad spend, according to a report by video ad serving platform SpotX. That’s certainly a respectable proportion for a relatively new area of media, but the real reason this statistic should have … Continue reading Why OTT Is Worth Watching In 2018
Jefri Yonata — March 23, 2017 — March 23, 2017 The growth of e-commerce in the past decade is astounding. eMarketer expects retail e-commerce sales will increase to $ 4.058 trillion in 2020. The rapid growth of the e-commerce world has led to an increase in the demand for product explainer videos. Product explainer videos … Continue reading Why E-Commerce Visitors Are 180% More Likely to Buy After Watching an Explainer Video (With 3 Additional Tips!)
August 4, 2016 Like all things digital these days, trying to stay ahead of video production trends is difficult to do! At the core of what we believe at StoryTeller is that remarkable storytelling is remarkable storytelling, regardless of the medium. Certain products and services enhance the story (or distract the viewer!) although, as I’ve … Continue reading 5 Video Production Trends Worth Watching
So your brand is finally experimenting with Facebook Live, but no one cares. What gives? Columnist Jordan Kasteler outlines his top reasons you’re not attracting attention with the video platform. Jordan Kasteler on July 19, 2016 In the last few years, Facebook has developed new features to become one of the strongest platforms … Continue reading 3 reasons nobody is watching your Facebook Live video
by Elna Cain February 8, 2016February 8, 2016 As writer Anthony J. D’Angelo suggests, “Don’t reinvent the wheel, just realign it.” When you see that a system works for someone else, do you start from scratch as you work towards a similar goal? Or do you add your own flavor to what’s already worked for … Continue reading Watching (and Learning From) Competitor PPC Campaigns
