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Anthony Mersino — June 3, 2020 One of the most common conversations I’ve had with clients over the last few years is how to move from waterfall to Scrum. They want to understand the agile transformation steps, or, how to move from traditional development to using the Scrum Framework. Based on those discussions and years … Continue reading How to Successfully Transition from Waterfall to Scrum
Our approach to adopting new marketing technology doesn’t need to be so black and white. Jennifer Cannon on June 19, 2019 Agile martech adoption is an everyday part of life for many digital marketers. Daily scrum calls on new apps, testing out use cases and managing implementations have become an essential part of successful digital … Continue reading Adopting new martech? You don’t have to choose between agile and waterfall
Columnist Peter Isaacson takes a close look at SiriusDecisions’ revised framework and explains why it’s a huge leap forward for Account-Based Marketing. Peter Isaacson on June 22, 2017 Just last month, SiriusDecisions unveiled its new Demand Unit Waterfall, which provides an innovative framework for managing leads across the full sales and marketing funnel, and … Continue reading 4 reasons the Demand Unit Waterfall is perfect for ABM
Columnist John Steinert discusses the new SiriusDecisions Demand Waterfall, which helps align sales and marketing on what B2B demand really is and how to find it through the concept of the ‘Demand Unit.’ John Steinert on June 1, 2017 I’ve been a fan and an avid collaborator with SiriusDecisions since around the time when … Continue reading Diving into the new SiriusDecisions Demand Unit Waterfall
John HewickOctober 30, 2015 Agile and Waterfall are two different approaches to software development. Agile was in fact developed in response to the linear sequential design process of Waterfall, which can limit designers. Agile offers more freedom, Waterfall more structure. If you are starting a software design project, you are probably wondering which method is … Continue reading Agile vs Waterfall – Which Is Best for Your Project?
