Tag Archives: Ways

7 ways to boost customers’ emotional connection and loyalty with your brand

Go beyond transactions and build deeper connections with your customers for long-lasting brand relationships. Annette Franz on October 3, 2024   Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond … Continue reading 7 ways to boost customers’ emotional connection and loyalty with your brand

3 ways to use predictive analytics to make better decisions 

Drive strategic decisions with predictive analytics, enhancing personalization, campaign optimization and lead scoring for better outcomes. Greg Kihlstrom on October 2, 2024   In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data … Continue reading 3 ways to use predictive analytics to make better decisions 

3 ways to connect with consumers during today’s complex journeys

Brands can cut through the noise using data-driven insights, delivering value at key moments and building authentic connections. Dave Minifie on September 25, 2024   Today’s consumer journey is complex, chaotic and crowded. Consumers use multiple platforms to solve problems, jumping outside the traditional sales funnel. The once-standard linear path to purchase no longer reflects … Continue reading 3 ways to connect with consumers during today’s complex journeys

5 ways to use project management data to increase marketing ROI

Get tips for aligning data with marketing goals, optimizing workflows, managing resources and more. Kate Gundlach Roberts on September 17, 2024   Project management data offers more than just operational oversight. It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). Here’s how this data improves campaign planning, resource management, … Continue reading 5 ways to use project management data to increase marketing ROI

3 ways to use data analytics to connect with Hispanic consumers

Maximize your reach in the Hispanic market using data analytics with insights on personalization, cultural relevance and more. Mauricio Delgado on September 4, 2024   Data analytics is essential for marketers to understand and engage their target audiences. This is especially true when reaching distinct customer segments or attempting to broaden reach into new ones. … Continue reading 3 ways to use data analytics to connect with Hispanic consumers

4 ways to achieve early wins with AI in marketing

Integrate AI into your marketing strategy with these practical, incremental steps that drive real results. Jim Ewel on August 22, 2024   Marketers are starting to think big about AI in marketing. Different organizations will take various routes to achieve their goals. Some will hire expensive consultants and embark on a massive AI transformation. Based … Continue reading 4 ways to achieve early wins with AI in marketing