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Tag Archives: Weapon

HARO: A Secret Weapon for Small Business Owners

BusinessVibesJune 8, 2015 We get that small business owners starting out do not generally have huge budgets for marketing and PR. That’s a given. Most small businesses have already taken advantage of the multiple free/cheap online tools available to them — Angie’s List, Yelp, Google Places.  Not to mention Facebook and Twitter.  You’re probably working … Continue reading HARO: A Secret Weapon for Small Business Owners

A Guide to Customer Testimonials: Your Business’s (Not-So) Secret Weapon

Dan ShewanMay 9, 2015 When Billy Joel sang that, “It’s a matter of trust,” he wasn’t talking about marketing. Nevertheless, marketers can definitely learn a thing or two from The Piano Man, especially when it comes to the importance of building relationships with prospective customers. Customer testimonials are one of the most powerful trust signals … Continue reading A Guide to Customer Testimonials: Your Business’s (Not-So) Secret Weapon