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Google’s Weather Ad-Choice Simulator by Laurie Sullivan , Staff Writer @lauriesullivan, July 24, 2024 A weather simulator enhanced with machine-learning technology has been found to match the accuracy of conventional forecasts and can also estimate how much the atmosphere has warmed with climate change. Data from the simulator, in my opinion, has the potential to improve … Continue reading Google’s Weather Ad-Choice Simulator
July 12, 2024 This insurance is becoming more popular among farmers facing extreme weather The insurance policies are designed to protect against flooding, drought, and typhoons, as well as heat waves. BY Associated Press Joemar Flores, a spindly 28-year-old, gestured across his family’s farmland, nestled between a steep hill and a river, and expressed gratitude for … Continue reading This insurance is becoming more popular among farmers facing extreme weather
Audigent Expands Programmatic Targeting With The Weather Company Data by Laurie Sullivan @lauriesullivan, May 11, 2023 Data activation company Audigent has integrated targeting data from IBM’s The Weather Company in a new private marketplace (PMP) announced Thursday. The data is available to brands and agencies to improve performance and protect consumer privacy. For the first time in … Continue reading Audigent Expands Programmatic Targeting With The Weather Company Data
Adobe: Weather Could Result In More Spending Than Cyber Monday by Laurie Sullivan , Staff Writer @lauriesullivan, March 9, 2023 Weather influences a lot — from the way people dress and what they purchase to where and when they travel. It also boosts online spending. For marketers, capitalizing on weather can yield returns comparable to big … Continue reading Adobe: Weather Could Result In More Spending Than Cyber Monday
How Performance Marketers Can Weather The Pandemic By In-Housing CX Skills, Technology by Justin DeBrabant , Op-Ed Contributor, August 11, 2020 The COVID-19 crisis has hit “fast forward” on business trends that were already in motion before the crisis hit. The results? While some companies have pivoted to handle changes to their business and operations, … Continue reading How Performance Marketers Can Weather The Pandemic By In-Housing CX Skills, Technology
Hannah Cohen — April 13, 2020 In an earlier post, we talked about managing your agency through a downturn. In this guide, we’ll share tips on managing and marketing your clients during a recession. We might have an economic downturn in the near future. Or we might weather the current storm and witness an economic … Continue reading How to Help Your Clients Weather an Economic Downturn
Dave Gorham — December 29, 2016 Follow @stormgeo— December 29, 2016 Try as you might, you can’t stop Mother Nature. Once a powerful tornado or snowstorm decides to bear down on your community, no amount of Harry Potter wand-waving will divert or diminish it. However, small business owners have the power to minimize the harm … Continue reading Weather Technology May Be the Key to Winter Productivity
by Sarah Matista February 14, 2016 Follow @sarahmatistaFebruary 14, 2016 From the Oscars to the Super Bowl and everything in between, we’ve talked about how ‘newsjacking’ (real-time marketing) is a great way to get new social followers and engage your current followers at the same time. No matter how convinced a small business owner may … Continue reading Bad Weather, Great Content: Grow Your YouTube Channel Like Moses Brown School
by Peter Mondrose November 17, 2015November 17, 2015 Urban Outfitters’ comparable sales rose less than expected in the third quarter due to weakened demand for its Anthropologie brand. The company’s shares plummeted by 7.6% in extended trading. The retailer said third-quarter comparable sales at Anthropologie, its biggest brand by sales, was flat in the quarter … Continue reading Urban Outfitters Shares Sink On Weak Demand Caused By Warm Weather
Want to take your trigger-based emails to the next level? Contributor Jason Warnock has some tips for utilizing weather events to drive sales. Jason Warnock on December 5, 2014 Real-time email campaigns triggered by events like the weather are among the most effective marketing strategies to drive click-through rates and increase sales. By sending … Continue reading 3 Key Ingredients For Growing Sales With Real-Time Email Weather Campaigns
