70.3% Of Dentsu Survey Respondents Unaware Of Web3 by Laurie Sullivan , Staff Writer @lauriesullivan, April 14, 2023 Dentsu released findings of a Web3 consumer online survey conducted in November 2022 that reveals the extent to which people are unaware of Web3 in Japan — a country known for its knowledge of technology. The survey of … Continue reading 70.3% Of Dentsu Survey Respondents Unaware Of Web3
Tetris Hops On The Web3 Bandwagon With New Brand Rewards Program by Colin Kirkland , March 31, 2023 Tetris, one of the most iconic video games of all time, is hopping on the Web3 bandwagon. The 40-year-old block-moving puzzle game announced the rollout of a new loyalty program that will earn players in-game points they … Continue reading Tetris Hops On The Web3 Bandwagon With New Brand Rewards Program
Will Web3 And The Metaverse Give Rise To Brand Guidelines 3.0? by Jonathan Brown , Preetha Chakrabarti , Suzanne Trivette , February 16, 2023 Emerging technology leads to evolving brand guidelines. With the rise of ecommerce, trademarks were being copied and exploited in ways they had never been before, and guidelines began to emerge for … Continue reading Will Web3 And The Metaverse Give Rise To Brand Guidelines 3.0?
How NFTs, crypto and blockchain will one day work together to propel Web3. William Terdoslavich on February 15, 2023 Web3 is at that awkward moment when it is learning how to walk in a world that expects it to run. Like any new technology in its infancy, Web3 is babbling buzzwords—crypto, NFT, blockchain. The Web3 … Continue reading So how is this Web3 supposed to work?
As the metaverse hype cycle wanes, marketers will target specific technologies that add value to their plans and strategies. Chris Wood on January 10, 2023 The metaverse talk over the last year unlocked the creativity of marketers to imagine how they will engage customers in the digital, virtual future. In the year to come, … Continue reading 2023 predictions: How marketers will approach web3, virtual experiences and gaming this year
Oorbit partners with LG Electronics to bring immersive music and gaming to LG TVs. Chris Wood on January 9, 2023 At CES, 3D cloud streaming platform Oorbit announced a partnership with LG Electronics, allowing users to engage in immersive experiences on LG TV sets. Oorbit hosts multiplayer games and other virtual experiences that users access … Continue reading LG web3 partnership launches immersive experiences on TVs
Razorfish’s Cristina Lawrence shares her agency’s vision on how to get brands plugged into Web3. Chris Wood on November 10, 2022 Recently, Razorfish (part of Publicis Groupe) rolled out new services dedicated to launching brands on Web3 and supporting activations in emerging virtual spaces. For brand marketers scratching their heads at all the possibilities, and … Continue reading Web3 content and capabilities from an agency’s perspective
Two-Thirds Of Marketers Plan To Invest More In Social, Web3 by Colin Kirkland , June 6, 2022 Although the metaverse still remains logistically undefined, 67% of 500 marketers recently surveyed by Sprout Social are planning to invest at least a quarter of their budget in metaverse tactics related to the evolution of social media over … Continue reading Two-Thirds Of Marketers Plan To Invest More In Social, Web3
Fans will get an immersive augmented reality experience in the area around Wrigley Field Constantine von Hoffman on June 2, 2022 The Chicago Cubs, once renowned as the leading-edge in futility, today announced they are moving into the leading-edge of marketing as the first client of new Web3 marketing platform Valence. The platform will be … Continue reading Chicago Cubs dive into the metaverse with Web3 marketing platform Valence
By Connie Lin April 20, 2022 As Coinbase rolls out beta testing for its NFT trading platform Wednesday, it joins a host of cryptocurrency exchanges that are reconfiguring themselves for tokenized collectibles. In many ways, that’s a natural evolution for blockchain businesses, but unlike rival platforms, Coinbase NFT clearly aspires to go beyond … Continue reading Coinbase wants to be the Instagram of Web3 with its NFT marketplace
