By Victoria Klochkova July 23rd, 2018 It can be hard to decipher Google’s actual stance on HTTPS these days. When Google first officially announced HTTPS as a ranking signal in 2014, they referred to it as a “light” signal. Google’s own Gary Illyes would go on to call it a “tiebreaker” ranking factor a few … Continue reading The Real Reason HTTPS Matters to Your SEO Results: 5 Experts Weigh In
Retailers need to invest in people and technology — but also use data more effectively to improve the in-store experience. Greg Sterling on February 12, 2018 Last month, Amazon’s fully automated grocery and convenience store, Amazon Go, opened in Seattle to widespread coverage — and long lines of local shoppers eager to try the … Continue reading How should retailers respond to Amazon Go? 7 experts weigh in
Brent Merritt — August 24, 2017 — August 24, 2017 If you work in digital media, you undoubtedly know that the key commodity media companies are fighting for is people’s time—i.e., their willingness to pay attention. The consequences of that fight are real: Instagram recently announced impressive new time-spent stats, and competitor Snap’s share price … Continue reading The State of Attention Analytics – Editors Weigh In
Sammi Reinstein — August 11, 2017 — August 11, 2017 In 2017 alone, it’s predicted that more than 8,600 stores will shut down. Retail giants such as Radio Shack, Payless Shoe Source, and Staples will close a staggering combined total of 1,982 stores and shift more of their focus to e-commerce. Modern shoppers are flocking … Continue reading The Experts Weigh in on Customer Experience in E-Commerce
Sarah Greesonbach — October 27, 2016 Follow @awyeahsarah— October 27, 2016 The landing page is the MVP of the online lead generation world. All the effort you put into social media, SEO, and content marketing brings people to your website, but it’s your landing pages’ job to turn those visitors into leads. While many companies … Continue reading 3 Experts Weigh In on Effective Landing Pages That Work
Pam McBrideSeptember 5, 2015 If you’ve ever attempted to run a real-time marketing campaign, you know how challenging it can be. There are so many factors involved in getting it right: creating compelling content, understanding your audience, connecting to your audience at the right time, choosing the right real-time events to engage with… not to … Continue reading 8 Top Social Media Experts Weigh in on Real-Time Marketing
AARP, Tough Mudder, Wix.com and Porch.com share their methods for measuring video advertising success. Amy Gesenhues on May 29, 2015 What’s a video view worth these days? YouTube says 30-seconds, but Facebook counts a video view at the three-second mark. Just last month, the Media Rating Council and IAB both defined a video ad as … Continue reading Do Video Views Matter? CMOs Weigh In On The Video Marketing Metrics That Count
Rollo Wenlock November 30, 201 Showreels can often be your one and only shot to wow a potential client. Wipster wanted to hear from the pros on how to best do that. We chatted with some of the most well-respected people in video to chime in on what makes a killer showreel. We’ve also … Continue reading What Makes a Killer Showreel? Video Pros Weigh In.
